How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

Ingredients for Success with Plant-Based Spoonable Yogurt Alternatives

As demand for plant-based, dairy alternative products continues to accelerate worldwide, consumers are focusing on their choices: not only great taste and texture but cleaner, easier-to-understand labels as well. In this webinar, we joined Innova Market Insights and Food Ingredients First to share useful insights about the global market for plant-based spoonable yogurts and show how CP Kelco can help you unlock nature-powered success through innovation with its unique portfolio of sustainably sourced and produced ingredients.

Ingredients for Success with Plant-Based Spoonable Yogurt Alternatives

As demand for plant-based, dairy alternative products continues to accelerate worldwide, consumers are focusing on their choices: not only great taste and texture but cleaner, easier-to-understand labels as well. In this webinar, we joined Innova Market Insights and Food Ingredients First to share useful insights about the global market for plant-based spoonable yogurts and show how CP Kelco can help you unlock nature-powered success through innovation with its unique portfolio of sustainably sourced and produced ingredients.

A Look Inside Our Newest Global Innovation Center

As part of CP Kelco’s growing network of innovation and technical support facilities around the world, we recently launched our newest global innovation center in Atlanta. This open, collaborative space was designed for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products. We’re excited to share an inside look.

 

“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving. We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
– Didier Viala, President of CP Kelco

 

The test kitchen and lounge area.

Collaboration was an important consideration when designing the new innovation center, as we wanted to create a space that fosters and inspires an environment of creativity and ideation. Our customers are passionate and intent on staying ahead of industry trends and desire partners who are highly skilled and can help them through the product development process – we’ve built the new innovation center with this in mind. When we’re collaborating with our customers to solve their formulation challenges and discover new applications and custom solutions, the possibilities are endless.

Our patent wall showcasing our patents from around the world.

Some great features of our 24,000 square-foot innovation center:

  • Labs devoted to microbiology, fermentation science, R & D, and consumer and industrial applications development
  • A food and beverage pilot plant to support customers with production scale-up
  • A sensory evaluation space to conduct sensory studies to better understand customer preferences
  • A large chef’s kitchen to develop and test recipes featuring our nature-based ingredients
  • Open meeting spaces that encourage collaboration and can be customized for various events
One of our research and development labs.

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).

We’re excited to welcome new and existing customers to the new innovation center to see our capabilities firsthand and collaborate with us.

A Look Inside Our Newest Global Innovation Center

As part of CP Kelco’s growing network of innovation and technical support facilities around the world, we recently launched our newest global innovation center in Atlanta. This open, collaborative space was designed for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products. We’re excited to share an inside look.

 

“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving. We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
– Didier Viala, President of CP Kelco

 

The test kitchen and lounge area.

Collaboration was an important consideration when designing the new innovation center, as we wanted to create a space that fosters and inspires an environment of creativity and ideation. Our customers are passionate and intent on staying ahead of industry trends and desire partners who are highly skilled and can help them through the product development process – we’ve built the new innovation center with this in mind. When we’re collaborating with our customers to solve their formulation challenges and discover new applications and custom solutions, the possibilities are endless.

Our patent wall showcasing our patents from around the world.

Some great features of our 24,000 square-foot innovation center:

  • Labs devoted to microbiology, fermentation science, R & D, and consumer and industrial applications development
  • A food and beverage pilot plant to support customers with production scale-up
  • A sensory evaluation space to conduct sensory studies to better understand customer preferences
  • A large chef’s kitchen to develop and test recipes featuring our nature-based ingredients
  • Open meeting spaces that encourage collaboration and can be customized for various events
One of our research and development labs.

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).

We’re excited to welcome new and existing customers to the new innovation center to see our capabilities firsthand and collaborate with us.

Estabilización y suspensión de bebidas alternativas a los lácteos con soluciones de los líderes de la industria

Espanol

Bebida de Avena y Chocolate

Tarjeta de Receta

Português

Chocolate Em Bebida

Cartão de Recieta

CP Kelco Innovation Center Launch: Module No. 1 Innovation with Fermentation

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CP Kelco Innovation Center Launch: Module No. 2 Unlocking Functionality

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