Liquid Laundry Detergent

In today’s highly competitive liquid laundry detergent market, pursuit in increasing a product’s performance position presents multiple growth opportunities.

Suspending useful ingredients, such as decorative beads and perfumed encapsulates, can draw consumers’ eyes to the product on a shelf while also delivering on their sensorial expectations; however, creating a consumer-friendly and appealing system that reliably suspends and uniformly distributes these components has historically proven difficult, if not impossible. That’s where we come in. Our products are designed to help you formulate to overcome technical hurdles to create a longer-lasting freshness promise to consumers with easy-to-use ingredients.

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Our Products

Product Type Function
KELZAN® Xanthan Gum Learn more
  • Suspension
  • Thickening
  • Stabilizing
  • CELLULON Cellulose Liquid Learn more
  • Suspension
  • Pourability