How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

Ingredients for Success with Plant-Based Spoonable Yogurt Alternatives

As demand for plant-based, dairy alternative products continues to accelerate worldwide, consumers are focusing on their choices: not only great taste and texture but cleaner, easier-to-understand labels as well. In this webinar, we joined Innova Market Insights and Food Ingredients First to share useful insights about the global market for plant-based spoonable yogurts and show how CP Kelco can help you unlock nature-powered success through innovation with its unique portfolio of sustainably sourced and produced ingredients.

A Look Inside Our Newest Global Innovation Center

As part of CP Kelco’s growing network of innovation and technical support facilities around the world, we recently launched our newest global innovation center in Atlanta. This open, collaborative space was designed for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products. We’re excited to share an inside look.

 

“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving. We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
– Didier Viala, President of CP Kelco

 

The test kitchen and lounge area.

Collaboration was an important consideration when designing the new innovation center, as we wanted to create a space that fosters and inspires an environment of creativity and ideation. Our customers are passionate and intent on staying ahead of industry trends and desire partners who are highly skilled and can help them through the product development process – we’ve built the new innovation center with this in mind. When we’re collaborating with our customers to solve their formulation challenges and discover new applications and custom solutions, the possibilities are endless.

Our patent wall showcasing our patents from around the world.

Some great features of our 24,000 square-foot innovation center:

  • Labs devoted to microbiology, fermentation science, R & D, and consumer and industrial applications development
  • A food and beverage pilot plant to support customers with production scale-up
  • A sensory evaluation space to conduct sensory studies to better understand customer preferences
  • A large chef’s kitchen to develop and test recipes featuring our nature-based ingredients
  • Open meeting spaces that encourage collaboration and can be customized for various events
One of our research and development labs.

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).

We’re excited to welcome new and existing customers to the new innovation center to see our capabilities firsthand and collaborate with us.

A Look Inside Our Newest Global Innovation Center

As part of CP Kelco’s growing network of innovation and technical support facilities around the world, we recently launched our newest global innovation center in Atlanta. This open, collaborative space was designed for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products. We’re excited to share an inside look.

 

“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving. We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
– Didier Viala, President of CP Kelco

 

The test kitchen and lounge area.

Collaboration was an important consideration when designing the new innovation center, as we wanted to create a space that fosters and inspires an environment of creativity and ideation. Our customers are passionate and intent on staying ahead of industry trends and desire partners who are highly skilled and can help them through the product development process – we’ve built the new innovation center with this in mind. When we’re collaborating with our customers to solve their formulation challenges and discover new applications and custom solutions, the possibilities are endless.

Our patent wall showcasing our patents from around the world.

Some great features of our 24,000 square-foot innovation center:

  • Labs devoted to microbiology, fermentation science, R & D, and consumer and industrial applications development
  • A food and beverage pilot plant to support customers with production scale-up
  • A sensory evaluation space to conduct sensory studies to better understand customer preferences
  • A large chef’s kitchen to develop and test recipes featuring our nature-based ingredients
  • Open meeting spaces that encourage collaboration and can be customized for various events
One of our research and development labs.

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).

We’re excited to welcome new and existing customers to the new innovation center to see our capabilities firsthand and collaborate with us.

CP Kelco Expands Network of Global Innovation Centers With New Atlanta, Georgia Facility Dedicated to Customer Experience

ATLANTAJune 7, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new global innovation center, adding to the company’s growing network of innovation and technical support facilities around the world. The Atlanta, Georgia-based innovation center is designed as an open, collaborative space for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products.

“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving,” said Didier Viala, President of CP Kelco. “We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”

Strategically located within CP Kelco’s US-based corporate headquarters, the 24,000 square-foot innovation center joins three other global innovation centers (Brazil; California, USA; and Denmark) and four additional regional application lab facilities (China, Dubai, India and Singapore) as part of CP Kelco’s robust network of innovation capabilities and technical experts.

“We designed the new innovation center with collaboration in mind,” said Jennifer Aspen Mason, Senior Vice President of Innovation at CP Kelco. “It was designed to be welcoming to our customers while inspiring creativity and ideation. The sectors and manufacturers we serve need partners that are not only highly skilled but also passionate and agile in staying ahead of trends and helping them accelerate product development.”

“The best kind of innovation happens when we’re collaborating with our customers, solving formulation challenges, discovering new applications and customizing solutions just for them,” Mason added.

Unique to the new innovation center are labs devoted to microbiology, fermentation science, and consumer and industrial applications development. The center also houses research and development labs, a food and beverage pilot plant to support customers with production scale-up, and a sensory evaluation space to conduct sensory studies for understanding consumer perceptions and preferences.

One of the most striking features of the new innovation center is a large chef’s kitchen and open meeting space with sweeping skyline views. This highly customizable space is well-appointed with videoconferencing and collaboration technology for workshops and other forums.

“We warmly welcome existing and new customers to the new innovation center to see our capabilities firsthand and collaborate with us, either virtually or in person,” said James Schkade, CP Kelco’s Senior Vice President of Global Commercial.

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences. What sets us apart:

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.

 

2021 Personal Care and Household Care Trends

In this recorded webinar, CP Kelco’s Director of Marketing for Strategic Segments, Sandra Catarino, and Kaitlyn Shipskie, our Marketing Intelligence Analyst, share how the pandemic and an ongoing focus on sustainability influenced this year’s home and personal care trends.

Click here to discover our innovative solutions for home and personal care applications.

2021 Personal Care and Household Care Trends

In this recorded webinar, CP Kelco’s Director of Marketing for Strategic Segments, Sandra Catarino, and Kaitlyn Shipskie, our Marketing Intelligence Analyst, share how the pandemic and an ongoing focus on sustainability influenced this year’s home and personal care trends.

Click here to discover our innovative solutions for home and personal care applications.

An A-peeling, Label-Friendly Solution for Baking

NUTRAVA™ Citrus Fiber is nature-based dietary fiber made from sustainably sourced citrus peels, a byproduct of the juicing industry. Our process allows us to convert the citrus peels into a citrus fiber that is close to nature and suitable for a broad range of food and beverage products. 

‘Clean Label’ is a consumer-driven, global movement that continues to evolve over time and across regions. With a new focus on health, understandably, consumers are paying extra close attention to labels. Ingredients matter. According to GlobalData, 47% of global consumers report that ethically and sustainably sourced ingredients are more important to them than before the pandemic. Consumers prefer to see a shorter ingredient list; and want companies to use ingredients that are more recognizable. They also have varied dietary needs and want companies to support them by offering more products that are gluten-free, kosher, halal, or have reduced sugar and fat.

Meeting these clean label requirements, and still achieving your desired functionality, can become a formulation challenge. How do you create products that don’t compromise on taste and texture?

One answer lies in a next-generation ingredient solution. NUTRAVA™ Citrus Fiber  supports dietary fiber intake with soluble and insoluble fiber. It is derived from an abundant, nature-based supply of raw material, the fresh citrus peel byproduct of the juicing industry. Citrus peel naturally has a high pectin content and the inherent pectin is retained as soluble fiber in NUTRAVA™ Citrus Fiber. NUTRAVA Citrus Fiber is also considered a food ingredient in Europe with no E-number.

NUTRAVA™ Citrus Fiber boost for Label-Friendly Baking

Product Differentiation:
  • Supports dietary fiber intake
  • Listed as citrus fiber on the label
  • Sustainably sourced
  • Allows for a simpler, label-friendly
    ingredient list
  • Reduces number of ingredients
Key Functional Benefits:
  • Supports soft texture with neutral taste
  • Supports stabilizing properties
  • Supports good dough development
  • Maintains freshness over shelf life
  • Increases yield due to high water binding
  • Offers a clean label solution for gluten-free baking formulations

Baking Gluten Free

Gluten-free baking presents a host of challenges, usually related to texture. How do you develop gluten-free cakes and baked goods that are fluffy, tender and moist instead of gritty, dry or dense? NUTRAVA™ Citrus Fiber boost makes it possible to attain the texture and desired mouthfeel you want, while using standard manufacturing processes. The answer is its unique water-binding capacity that boosts dough hydration and increases yield. NUTRAVA™ Citrus Fiber boost can also be used to improve the texture and freshness of gluten-free baked goods over shelf life.

Reducing Fat

Fat has a functional benefit in the formulation of baked goods. It affects the texture, flavor and overall enjoyable eating experience. However, consumers want manufacturers to reduce fat, especially trans-fat and hydrogenated oils – but they still expect the same, desired taste and texture. In other words, they want “healthy indulgence;” they want their cake and they want to eat it, too. NUTRAVA™ Citrus Fiber boost, with its soluble and insoluble fiber, holds water tightly and gives the cake structure. The fiber helps to provides similar sensory characteristics to a full-fat recipe in crust appearance, volume and a soft, moist texture inside.

For more tips, see our infographic for seven ways to clean up your label.

For more information or to request a sample, contact us here.

Ingredients for Success With Plant-Based Yogurt Alternatives

With campaigns such as ‘Veganuary’ attracting global attention and 51% average annual growth in food and beverage launches with plant-based claims (Innova Market Insights: Global, CAGR 2015-2020), the plant-based diet has gone mainstream. One in four consumers globally is “actively trying to increase consumption of plant-based protein,” according to Global Data’s 2020 dairy trend report.

It’s no wonder that plant-based, dairy alternative products continue to grow in popularity. They can appeal to consumers with lactose intolerance and dairy allergies as well as the flexitarians and food explorers. There has been a boom in new product launches of spoonable, non-dairy yogurt alternatives since 2015, projected to be seven times that of dairy yogurt, according to Innova Market Insights. Drinking yogurts – both dairy and plant-based – are also becoming a popular protein snack loved by all ages. Making the snack even more convenient for both consumers and companies alike, the idea of ambient drinking yogurts (ADY) was born. Without a need for refrigeration, ADY can be stored anywhere and enjoyed anytime. See why we’re making the case for long shelf-life drinking yogurt here.

Taste and texture are key – especially when trying to reach the flexitarian consumer and compete with traditional dairy counterparts for shelf space. Consumers expect plant-based, non-dairy yogurt alternatives to have all the great qualities of dairy – the same rich mouthfeel, texture and creaminess – even a similar appearance. Textural challenges can arise from the absence of milkfat as well as the natural grittiness of plant protein. Earthy or beany notes can also impact flavor.

Choosing The Right Stabilizer System

The true secret to achieving success in plant-based, non-dairy yogurt alternatives is choosing the right stabilizer system. It can help solve the most common challenges in both stirred and sippable formulations: syneresis control, suspension of insoluble particles and protein protection, in addition to contributing to texture, body and mouthfeel.

GENU® Pectin is an easily recognized, label-friendly ingredient extracted from citrus peels. It can be used to protect proteins at an acidic pH and provide long-lasting stability over shelf life while also preventing sedimentation and syneresis. A well-known gelling agent, pectin can help formulators create a creamy, spoonable texture by delivering that missing “fat sensation” and optimize mouthfeel as it helps with flavor deliver.

KELCOGEL® Gellan Gum is a multifunctional, fermentation-derived ingredient for solving plant-based protein challenges, with a composition identical to the naturally occurring bacteria on water lily pond plants. It provides stabilization and suspension of insoluble protein, calcium, minerals and other particles in yogurt drinks while contributing minimal mouthfeel and ensuring a smooth pour.

The Health Halo

For its 2020 Top Ten Trends Survey, Innova Market Insights asked consumers around the globe why they chose to eat plant-based foods. Their top reasons included “it is healthier” and “it is better for the planet.”  With a health halo adding to the growing interest in trying plant-based applications, a clean, recognizable label is also critical. Product developers should honor this perception of health and sustainability in their choice of stabilizers. Using nature-based ingredients such as GENU® Pectin and KELCOGEL® Gellan Gum will complement your plant proteins. Ask about grades available to meet claims of organic compliance, non-GMO, gluten-free and other clean label goals. Because of their multifunctional qualities, GENU® Pectin and KELCOGEL® Gellan Gum can also help formulators shorten their ingredient list overall.

When a product developer is able to connect all of the elements of innovation, there is no limit to the potential for success with plant-based, non-dairy yogurt alternatives.

1 Innova; Global, CAGR 2015-2020 YTD

2 Veganuary.com

3 GlobalData 2020 Dairy Trend Report

4 Innova Nutrition & Health Survey 2020

5 Innova Market Insights

4 Reasons to Formulate Your Next Beverage Innovation with Gellan Gum

Think about all the new trends impacting the beverage industry: plant-based, health and wellbeing, plus consumers’ requests for clean label, vegan, organic and reduced-sugar options. The role of innovation is more important now than ever. If you want to stand out on a crowded store shelf, it’s time to outfit your formulator’s toolbox with a product that helps you maximize sensory appeal and functionality.

Whether you’re suspending botanicals in an energy drink, creating an indulgent, plant-based smoothie or recovering body in a reduced-calorie beverage, nature-based KELCOGEL® Gellan Gum is the multifunctional, go-to ingredient you’ve been looking for. Discovered in a water lily pond and developed by CP Kelco almost 40 years ago, it is a highly effective, soluble fiber. And it just keeps getting better and better. As we collaborate with product developers like you, we learn about your needs and keep advancing in technology. KELCOGEL® DF Gellan Gum is the next-generation, dual function problem solver for suspension and mouthfeel. Because nature-based ingredients form the core of everything we do, quality and sustainability are built into our DNA. We’re proud to be leading the way in ingredient innovation.

Here are four ways KELCOGEL® Gellan Gum can empower your next beverage innovation:

1. Dual function = less ingredients, more flexibility.

Consumers want to see fewer ingredients listed on product labels. So, expect more out of the ingredients you use: more function and more benefits. KELCOGEL® DF Gellan Gum offers dual function for clean label beverage solutions and cost savings for you. A little accomplishes a lot in terms of suspension, stabilization and texture (more details to come below). We support the development of products with shorter ingredient lists to meet ever-changing consumer demands and evolve our solutions to meet your expectations. You focus on creative product development; we’ll help you rise above all the challenges.

2. Think beyond suspension.

Innovative KELCOGEL® Gellan Gum is a master of long-term suspension, so you don’t have to worry about protein, minerals, vitamins, cocoa powder or fruit settling at the bottom. It also enables exceptional suspension without increasing the viscosity or mouthfeel of your finished beverage. So now it’s time to think big – there is a world of possibility beyond traditional suspension capability just waiting to be unlocked!

3. Stabilization assured.

How much food waste happens because separation has occurred? Maintaining product consistency over the course of shelf life is imperative. Your beverage must deliver the promise of the ingredient benefits in every sip, and it must taste and look good, without separation and settling. As new alternative protein sources come along, so do new stabilization challenges. Protein powders can be difficult to hydrate, and sensitive to heat and pH, so there’s always a threat of protein instability in the finished beverage. KELCOGEL® Gellan Gum forms a fluid gel to stabilize your beverage and prevent phase separation with minimal impact on viscosity. No matter if you’re using dairy milk or plant proteins, KELCOGEL® Gellan Gum provides stabilization.

4. Get superior flavor release and texture.

Great texture can be compared to making a memorable first impression. However, most consumers won’t even think about texture unless it’s inferior. A gelatinous chocolate milk or a watery almond beverage could turn off a customer for good. There is also a lot of body and flavor lost when reducing sugar. We know it can be hard to describe the mouthfeel you want in a finished product, but we encourage formulators to address their texture needs up front in the process to achieve them. Define the richness, creaminess and other specific attributes you want consumers to experience when tasting your beverage and we can help you attain them. Innovative KELCOGEL® Gellan Gum should be the first tool in your texture toolbox. It has excellent taste release and it also plays well with other texturants to help you achieve your desired mouthfeel.

Our global team of market-leading technical experts is ready to help you develop better-for-you beverages that range from light and refreshing to rich and decadent. Let us know your goals and we will be happy to assist you. Ask us about tailoring a KELCOGEL® Gellan Gum solution to address your specific needs, including vegan, Non-GMO Project Verified, organic-compliant, gluten-free and other clean label ideals.

For more information or to request a sample, contact us here.