1. Sustainable is the new clean.

Consumers are developing a better understanding of how their personal care habits can impact the environment – especially our waterways. Biodegradable ingredients break down to water, CO₂ and organic matter within six months.

2. Help maintain skin health.

Another cleansing trend going mainstream is a better appreciation for managing stress and skin health. Goodbye harsh surfactants that can dry out skin. Say hello to gentler, calming ingredients that keep moisture in without upsetting skin’s pH and acid mantle.

3. Have fun with innovative textures.

Suspend exfoliating scrubbers or beads. Go luxuriously thick or water-thin or even waterless. New powders, bars, gels and jellies add life to the daily routine.

Nature-Powered Ingredients to Help

ARBALON^® Cellulose Liquid

Our biodegradable, fermentation-derived stabilizer has a unique cellulose structure that forms an invisible 3D net to evenly suspend scrubbers, decorative or fragrance beads and more. Effective in high-surfactant or low/no water formulations. Ready to use and fully activated.

KELTROL^® Xanthan Gum

This versatile, fermentation-derived ingredient is known for its unique smooth flow behavior, silky feel and even texture. It provides high viscosity at low shear rates for foams, suspensions and emulsion stability. It also provides low viscosity at high shear for pumpability. Plus, you get exceptional stability and thickening characteristics for a wide range of products.

GENU^® Carrageenan

A multifunctional water-binding agent, this ingredient provides a creamy texture to emulsions and a honey-like flow as it locks in moisture to increase hydration. It can be used to replace synthetics in shampoos and other products.