How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

2021 Personal Care and Household Care Trends

In this recorded webinar, CP Kelco’s Director of Marketing for Strategic Segments, Sandra Catarino, and Kaitlyn Shipskie, our Marketing Intelligence Analyst, share how the pandemic and an ongoing focus on sustainability influenced this year’s home and personal care trends.

Click here to discover our innovative solutions for home and personal care applications.

2021 Personal Care and Household Care Trends

In this recorded webinar, CP Kelco’s Director of Marketing for Strategic Segments, Sandra Catarino, and Kaitlyn Shipskie, our Marketing Intelligence Analyst, share how the pandemic and an ongoing focus on sustainability influenced this year’s home and personal care trends.

Click here to discover our innovative solutions for home and personal care applications.

How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

CP Kelco Launches Online Resource Focused on Innovation and the Power of Nature

ATLANTA, April 14, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new multimedia resource spotlighting its capabilities in action. Filled with value-creating ideas and nature-powered innovation, “Innovation… Powered by Nature” aims to help manufacturers in the food, beverage, home and personal care segments understand market trends and navigate a changing industry landscape through problem-solving and collaboration.

Using nature-powered innovation, CP Kelco’s portfolio is evolving to help meet consumer expectations – from clean label and sustainability to the plant protein megatrend and even the economic impact of the pandemic. See how CP Kelco combines regional insights, market trends, new product prototypes from around the world and key applications to provide innovative solutions to common formulation challenges.

CP Kelco also looks at what’s next—what manufacturers need to have their eye on to pivot for the future: enhanced focus on health and wellness, new processes and technologies, sustainable sourcing and production, and of course, new functional ingredients and applications.

“The industry needs partners to be agile, growth-minded and passionate about anticipating market needs,” said Jérôme Béra, Senior Vice President of Global Marketing. “Innovation happens when we’re collaborating with customers to envision what’s ahead and can tailor solutions to develop new products that meet – and even exceed – consumer expectations. Our new resource is focused on helping companies remain competitive in today’s innovation-driven business landscape.”

“We continue to explore future market needs and exciting possibilities enabled by nature-powered innovation and look forward to engaging even more customers and partners with us on this journey,” Béra added.

Access exclusive insights on market trends, product prototypes from around the world, and key applications and solutions to common formulation challenges by visiting cpkelco.com/innovate.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with over 85 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences.  What sets us apart:

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.

 

Unlocking Nature-Powered
Success Through Innovation

No compromise: The future of home & personal care innovation.

In a world of ever-changing consumer needs, what does the future hold for home and personal care product development? We believe it hinges on six important concepts. At its core: abundant, affordable choices with no compromise.

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Watch and learn about how this bacterium makes sparkling home care and personal care products jump off the shelf.

Take an inside look at the top trends impacting consumers in 2021 & how last year’s “new normal” influenced the home and personal care industry.

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CELLULON™ Cellulose Liquid | Fermentation-Derived Cellulose

Meet Komagataeibacter xylinum, Kx for short. Watch and learn about this bacterium’s phenomenal sustainability super power. KX’s newly discovered talent—Fermentation Derived Cellulose— makes sparkling home care and personal care products jump off the shelf.