Making Sense of ‘Clean Label’
One thing is certain: consumers are paying more attention to the label. But the term ‘clean label’ embraces a range of concepts. Understanding your consumers’ perceptions will allow you to better tailor product innovation. Take a quick look at seven ways to meet the challenge.
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We love taking what nature has given us and making it even better. Whey protein concentrate is a dairy ingredient used in food and beverage products that consumers seek out. As protein demand increases, our creativity progresses. We took an already great product one step further. Our whey protein concentrate undergoes a unique process, resulting in uniform protein particles with an average diameter of one micron. The microparticulation process denatures the protein to impart a decreased tendency to aggregate and gel upon heating. We think it’s pretty great.