How Pectin Can Help You Reduce Sugar in Fruit-Flavored Drinks without Losing Mouthfeel

Consumer – and government – interest in reduced-sugar beverages is on the rise. So far, approximately nine U.S. jurisdictions and more than 50 countries have implemented a consumer tax on sugar-sweetened beverages. Globally, consumer-driven nutrition scores are also affecting product placement and purchases. 

Heavily influenced by the longstanding health and wellness megatrend, “low-/no-sugar” and “real” ingredients are among the top positioning claims influencing consumer behavior.

While consumers want less sugar, they don’t want to sacrifice taste and texture. According to Innova Market Insights*, the top reasons why people consume fruit-flavored drinks are because “they taste great” and their “kids like them.” 

stack of sugar cubes on white background
 According to Food Navigator, the global cost of sugar is also on the rise and expected to climb higher this year due to poor weather conditions in major growing regions of the EU, India, Thailand and Brazil.

Consumers are sensitive to changes in beverage consistency, viscosity, flavor release and mouthfeel. Formulators must find innovative ways to preserve the texture consumers crave while reducing sugar.

How Pectin Can Help

GENU® Pectin is upcycled from citrus peels, an abundant byproduct of the juice industry. So, you could say it’s a natural for juice drinks. This easily recognizable, label-friendly ingredient can also help when you want to use less sugar in your formulations, too. Pectin adds viscosity and body to mimic a full-sugar mouthfeel while also enhancing the fruity flavors of your beverage. Process tolerant, it’s become a beverage formulator’s staple for:

  • Thickening acidic beverages.
  • Improving flavor release.
  • Providing long-lasting stability.
  • Creating a wide range of mouthfeels.

See if our GENU® Pectin is the right solution for your
reduced-sugar beverage formulation.

*Innova Market Insights, April 2023

Squeezing More Value Out of Fruit-Flavored Drinks

Thanks to the health and wellness trend, the juice category has experienced a spike in demand. After all, beverages are an easy way for busy consumers to add extra servings of fruits and vegetables to their diet, as well as immunity boosting vitamins. Parents also know it is easier to persuade a child to drink a fruity beverage than to eat a plate of brussels sprouts.

According to Innova Market Insights*, juices made with “real/natural” ingredients and less sugar are important to consumers around the globe, as are beverages that provide a source of vitamins, fiber, antioxidants and other “good for you” benefits.

Formulators' Focus

Consumers and beverage manufacturers are both on a search for value. Consumers are watching their wallets and looking for clean label-friendly products with less sugar, but they do not want to compromise on great taste. Manufacturers are looking for creative solutions to meet the challenges of higher costs, chaotic supply shortages and sugar reduction that can sometimes lead to reformulation.

How NUTRAVA® Citrus Fiber Can Help

Meet the first Upcycled Certified® citrus fiber ingredient** on the market, NUTRAVA® Citrus Fiber. We upcycle citrus peels, an abundant byproduct of the juice industry near our plant in Brazil. From juice byproduct to a great juice drink solution, it is quickly becoming the formulators’ secret for:

  • Supporting dietary fiber intake.
  • Enhancing mouthfeel so you can reduce sugar.
  • Reducing reliance on fruit pulp – adding opacity to provide a similar appearance.
  • Supporting suspension so you can extend fruit pulp further as a cost saving measure.
  • Supporting viscosity to get the body and mouthfeel of full fruit pulp formulation.
  • Acting as an alternative to other gums and stabilizers.
  • Providing formulators with the ability to simplify labels – you can just state “citrus fiber.”
  • Delivering a very competitive product that looks and tastes great.
  • And more!

NUTRAVA® Citrus Fiber helps meet market demands while also supporting your ingredient reduction and sustainability goals.

Meet the first Upcycled Certified® citrus fiber ingredient** on the market, NUTRAVA® Citrus Fiber. We upcycle citrus peels, an abundant byproduct of the juice industry near our plant in Brazil. From juice byproduct to a great juice drink solution, it is quickly becoming the formulators’ secret for:

  • Supporting dietary fiber intake.
  • Enhancing mouthfeel so you can reduce sugar.
  • Reducing reliance on fruit pulp – adding opacity to provide a similar appearance.
  • Supporting suspension so you can extend fruit pulp further as a cost saving measure.
  • Supporting viscosity to get the body and mouthfeel of full fruit pulp formulation.
  • Acting as an alternative to other gums and stabilizers.
  • Providing formulators with the ability to simplify labels – you can just state “citrus fiber.”
  • Delivering a very competitive product that looks and tastes great.
  • And more!

NUTRAVA® Citrus Fiber helps meet market demands while also supporting your ingredient reduction and sustainability goals.

3 Recent CP Kelco Innovation Lab
Observations to Note

3 Recent
CP Kelco
Innovation Lab
Observations
to Note

1. 4% sugar reduction in orange drink

NUTRAVA® Citrus Fiber may offer new opportunities for reducing sugar from 8% to 4% in a beverage with 20% orange juice. Besides enhancing viscosity, appearance and opacity, NUTRAVA® Citrus Fiber supports body to help compensate for the lack of mouthfeel from the reduced sugar content. It is compatible with standard manufacturing processes, including a homogenization step. Because it is flexible towards low pH (3.0 – 3.4), there are also possibilities for new fruit flavor drink options as well.

2. 40% reduction in mango puree

NUTRAVA® Citrus Fiber may offer an opportunity to formulate mango drinks with up to a 40% reduction in the use of mango puree with similar stability, appearance and mouthfeel. Often, when the puree content is reduced, it can result in phase separation and pulp sedimentation as well as loss of mouthfeel and body. NUTRAVA® Citrus Fiber supports building back mouthfeel and opacity and preventing phase separation.

3. 50% reduction in orange juice concentrate

In recent technical work, NUTRAVA® Citrus Fiber supported mouthfeel enhancement and viscosity that may allow for a 50% reduction in the use of orange pulp/sac inclusions in an orange juice concentrate drink with 6% sugar.

*Innova Category Survey 2023, Innova Health and Nutrition Survey 2023. 

**Upcycled Certified® is a registered trademark of the Upcycled Food Association.

See if NUTRAVA® Citrus Fiber can help provide a cost-effective solution for your reduced-pulp and reduced-sugar beverage formulations. Reach out for more information and a sample to compare application notes.

CP Kelco Invites All to Indulge with No Compromise at Fi Europe 2023

ATLANTA (Nov. 21, 2023) – CP Kelco, a global leader of nature-based ingredient solutions, is heading to Food Ingredients Europe (FiE) in Frankfurt this Nov. 28–30. Attendees are invited to “Indulge with No Compromise” as the company showcases innovative prototypes and discusses the latest texture trends at Booth 3.0C40, next to Azelis.

“With the demands and stresses of our daily lives, consumers are turning to indulgent food and beverages for comfort. However, they still prioritize their health and wellness and are mindful of the environment,” said Camille Berdugo, CP Kelco Senior Marketing Specialist. “When making food and beverage choices, consumers do not want to compromise on sustainability, wellness or enjoyment, while also keeping an eye on their budget.”

CP Kelco will show how it is possible to achieve indulgent texture in products that are “good for you” and good for the planet. Using the company’s nature-based ingredients, some of which are upcycled, extracted from plants, or derived from fermentation, it is possible to indulge with no compromise. “For example, consumers are buying more vitamin and mineral supplements than ever and will choose a soft and chewy gummy that tastes like a confectionery treat but is made without animal-based gelatin,” said Berdugo.

At FiE, CP Kelco invites show attendees to Booth 3.0C40 to indulge in a breakfast tasting session of vegan scrambled egg alternatives featuring KELCOGEL® Gellan Gum every day from 10 to 11am. In the afternoon, CP Kelco will host a soft-serve ice cream break featuring NUTRAVA® Citrus Fiber on Tuesday and Wednesday from 3-5 p.m. CEST and Thursday from 2 to 4 p.m.

 

CP Kelco will also showcase a variety of additional new prototypes including…

  • Cold cut alternatives with a meat-like sensory experience and short ingredient list, featuring GENU® Carrageenan.
  • Heat-stable, vegan gummies, including a sugar-free, Vitamin C gummy and a calcium-enriched gummy, made with GENU® Pectin.
  • A high-protein yogurt alternative made with label-friendly GENU® Pectin.
  • Oat-based matcha latte alternative featuring KELCOGEL® Gellan Gum for excellent suspension and smooth mouthfeel.
  • An indulgent and silky rich, emulsifier-free chocolate sauce made with NUTRAVA® Citrus Fiber.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial product manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights, meet manufacturers’ goals and address consumer needs and preferences.

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Sustainability. Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Our key product lines include citrus fiber, pectin, gellan gum, xanthan gum, carrageenan, fermentation-derived cellulose, diutan gum, refined locust bean gum, microparticulated whey protein concentrate. Learn more at cpkelco.com.

CP Kelco Citrus Fiber Becomes First in the Marketplace to Achieve Upcycled Certification

ATLANTA (Oct. 18, 2023) – CP Kelco, a global leader of nature-based ingredient solutions, announces today that its citrus fiber, marketed as NUTRAVA® Citrus Fiber for the food and beverage sector and KELCOSENS™ Citrus Fiber for the personal care sector, has been certified as an upcycled ingredient by the Upcycled Food Association.

“We are proud to be the first in the industry to have our citrus fiber recognized as an Upcycled Certified® ingredient,” said William Letsinger, Senior Director of Strategic Growth Initiatives for CP Kelco. “Our team is committed to ensuring we achieve a near-wasteless lifecycle for NUTRAVA® and KELCOSENS™ Citrus Fiber products.”

A nonprofit focused on preventing food waste, the Upcycled Food Association offers the first third-party certification program in the world for upcycled food ingredients and products through its Upcycled Certified Program. The association defines upcycled products as those containing food that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains and have a positive impact on the environment.

CP Kelco’s citrus fiber is upcycled from spent citrus peels, an abundant byproduct of the juice industry near the company’s manufacturing facility in Brazil. Supporting a circularity mindset, leftover materials from the citrus fiber production process are repurposed. Nutrients in the process water are used to fertilize local crops, such as sugar cane.

NUTRAVA® Citrus Fiber is a highly versatile food ingredient that can be listed simply as citrus fiber on the label. It supports dietary fiber intake while providing emulsion stability, viscosity, mouthfeel enhancement, syneresis control and water-holding capacity. Easily recognizable by consumers, it can be beneficial for applications as diverse as baked goods, beverages, condiments, sauces, dairy, dairy alternatives, and meat and meat alternatives. In addition, NUTRAVA® Citrus Fiber supports the replacement or reduction of ingredients including traditional emulsifiers and stabilizers, starch, egg, butter, xanthan gum, tomato solids as well as fruit pulp.

Introduced in March 2023, KELCOSENS™ Citrus Fiber is a next-generation ingredient for personal care product development. It can be used in a range of products, from silky serums to luxe creams, to help formulators stabilize emulsifier-free formulations and deliver SENSational textures.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial product manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights, meet manufacturers’ goals and address consumer needs and preferences.

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Sustainability. Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Our key product lines include pectin, gellan gum, xanthan gum, carrageenan, fermentation-derived cellulose, diutan gum, microparticulated whey protein concentrate, and our new upcycled ingredients, NUTRAVA® and KELCOSENS™ Citrus Fibers. Learn more at www.cpkelco.com.

 

 

CP Kelco Heads to FiSA 2023 in Brazil

 Building Tomorrow’s Tastes with Alternative Protein Innovation and Creative Options to Offset Inflationary Pressure

 

Atlanta, Georgia, US (7 August, 2023)CP Kelco, a global leader of nature-based ingredient solutions is heading to Food Ingredients South America (FiSA) in São Paolo, Tuesday, August 8 through Thursday, August 10. CP Kelco will be at booth E10, located near the main entrance.

This year’s theme for the largest food event in Latin America is “Building Tomorrow’s Tastes” or “Construindo o Sabor de Amanhā.” Reflecting on the theme, CP Kelco will showcase ingredient innovations that balance the needs of both the planet and the pocketbook, as a way to connect consumer demand for cleaner label products and offset inflationary pressures.

“We welcome everyone to join us for ‘brunch with CP Kelco,’ a master chef show presentation and tasting at the plant-based experience innovation hub on Wednesday, August 9 at 4:30 pm,” said Marina Boldrini, Senior Marketing Manager. “CP Kelco will highlight new trends in plant-based alternatives to meat, dairy and eggs. Come see our innovative advances in this hot growing category utilizing the latest nature-based ingredients,” she added.

There will also be daily tasting sessions at CP Kelco’s booth E10. Prototypes include plant-based offerings such as meatball alternatives, an almond and pea protein beverage, “vegurts” (ambient, plant-based yogurt alternatives suitable for e-commerce sales), a culinary cream alternative and a vegan liquid egg alternative. In addition, CP Kelco will feature functional gummies with a soft, chewy texture provided by pectin as a vegan alternative to animal-based gelatin. Our new pectin can help enable e-commerce and functional gummies sales as they become more heat stable, compatible with fortifying agents, and will not stick together.

Brazil is home to CP Kelco’s GENU® Pectin, which is upcycled from spent citrus peels, an abundant byproduct of the juice industry near our award-winning plant in Limeira. For several years in a row, the plant has won top honors for its commitment to environmental practices and incorporating sustainability into the steps of the production process. For example, leftover materials from the manufacturing process are repurposed. Nutrients in the process water are used to fertilize nearby crops while leftover citrus peels are turned into animal feed that supplements the diets of 30,000 farm animals per year.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial product manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights, meet manufacturers’ goals and address consumer needs and preferences.

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Sustainability. Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Our key product lines include pectin, gellan gum, xanthan gum, carrageenan, refined locust bean gum and microparticulated whey protein concentrate. Learn more at cpkelco.com.

Are Acacia Gum Shortages Affecting Your Food Applications? We Have a Solution.

Acacia gum (also known as gum Arabic) shortages in recent weeks have impacted supply chains and increased pricing for many food manufacturers, but CP Kelco has a solution to help you. Our sugar beet pectin is an effective, nature-based acacia gum alternative for:

  • Soft drinks and flavor emulsion
  • Confectionery, including panning
  • Bakery
  • Sport nutrition and snacks
  • Ice cream

CP Kelco’s GENU® Pectin is a reliably supplied, versatile, highly functional ingredient that is compatible with standard manufacturing processes to maintain high product consistency. In addition, GENU® Pectin is produced from plant-based raw material and supports sugar-free and label-friendly formulations.

Learn more about how GENU® Pectin can serve as a go-to solution for your needs. 

CP Kelco Launches NUTRAVA® Citrus Fiber in Australia at foodpro 2023

Atlanta, Georgia, US (July 7, 2023) – CP Kelco, a global leader of nature-based ingredient solutions, is excited to launch NUTRAVA® Citrus Fiber to the Australian market at the upcoming foodpro 2023 event in Melbourne on 23 – 26 July, 2023.

Upcycled from citrus peels, an abundant byproduct of the juice industry, NUTRAVA® Citrus Fiber is a sustainably sourced ingredient that was developed to meet the need for simpler product development and shorter ingredient lists. It contributes to dietary fiber intake while supporting mouthfeel, viscosity and more across a variety of applications – from beverages, baked goods and condiments to plant-based dairy and meat alternatives. With shortages and rising prices impacting supplies, NUTRAVA® Citrus Fiber supports the replacement or reduction of starch, egg, butter and xanthan gum in formulations. It also helps to extend tomato solids and fruit pulp in fruit applications for potential cost savings.

“We are thrilled to introduce NUTRAVA® Citrus Fiber to Australian formulators,” said William Letsinger, Senior Director of Strategic Growth Initiatives. “Innovation, sustainability, efficiency and inflation are all top of mind this year. NUTRAVA® Citrus Fiber can help by supporting the replacement and reduction of emulsifiers, butter, fruit solids and other ingredients for a shorter, clean label-friendly ingredient deck,” he added.

Exciting prototypes that solve vegan formulation challenges

CP Kelco’s technical experts have crafted several tasty solutions to showcase how NUTRAVA® Citrus Fiber can replace or reduce eggs and oil, as well as add indulgence, texture and mouthfeel when working with plant proteins. Attendees are invited try the following prototypes:

  • Vegan cream cheese
  • Low sugar strawberry jam
  • Vegan pancake instant dry mix
  • Low-fat plain vegan mayonnaise

Come experience CP Kelco’s NUTRAVA® Citrus Fiber firsthand at Azelis stand B12, our distributor partner in Australia and New Zealand, and join us for a deeper dive with our discussion entitled “Next Generation Ingredient Developed from Upcycling” on Tuesday, July 25 at 1:30 PM on the Product Innovation Stage.

About CP Kelco: Unlocking Nature-Powered Success®

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial products manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences.

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Sustainability. Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA® Citrus Fiber.

CP Kelco Unveils Tempting Menu of On-the-Go Snack Prototypes at FIC

Featuring our innovative ingredient solution NUTRAVA® Citrus Fiber 

National Exhibition and Convention Centre Shanghai, China  

Booth 3K60-3L61, Hall 3 

15-17 March 2023 

 

Visit CP Kelco at Food Ingredients China (FIC) 2023, the largest international show in the food additives and ingredients industry in Asia. We will be highlighting our wide range of innovative ingredient solutions for food and beverage products, including our next-generation ingredient, NUTRAVA® Citrus Fiber. Made from sustainably sourced citrus peels, a byproduct of the juicing industry, NUTRAVA® Citrus Fiber supports dietary fiber intake, while helping you meet your clean label goals and develop products lower in sugar and fat.  

Stop by booth 3K60-3L61, Hall 3 to see our on-the-go menu of snack prototypes and try tasty concepts to inspire your next formulation. We cannot wait to see you there!  

About CP Kelco: Unlocking Nature-Powered Success® 

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial products manufacturers worldwide. We apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences. 

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions. 
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities. 
  • Sustainability. Committed to providing responsibly sourced and produced ingredients. 
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products. 

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA® Citrus Fiber. 

Why NUTRAVA® Citrus Fiber?

All rights reserved. Video may not be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means without the prior written permission of CP Kelco.

Get to know the story behind our next-generation fiber ingredient, NUTRAVA® Citrus Fiber. Upcycled from citrus peels, a plentiful byproduct of the juice industry, our citrus fiber provides great water-holding capacity, emulsion stability and mouthfeel enhancement to help formulators innovate a wide range of applications.

Want a sample? Have questions? We’re happy to help you! Contact us here.