Unlocking Nature-Powered Success Through Innovation

Unlocking Nature-Powered
Success Through Innovation

No compromise: The future of food & beverage innovation.

The future of product development is going to be heavily influenced by the convergence of six important concepts. Each is about empowering customers and consumers with abundant, affordable choices and no compromises. Spotting trends early is crucial to the product development process. However, connecting all the pieces allows for full-circle synergy that spurs innovation. 

Simple & Clear Labels

The idea of ‘clean label’ continues to evolve over time but one thing is, well, clear: Consumer demand for transparency is at the forefront.

Manufacturers can earn the trust of consumers by using powerful but minimally processed and sustainably sourced, nature-based ingredients. In addition to a simple and clear ingredient deck, consumers may be looking for less overall ingredients. They may also prefer products that are organic compliant, non-GMO, and with less fat or sugar. That doesn’t have to mean compromise for you or consumers. It just means ingredient functionality becomes more important. We see this spotlight on ingredients continuing to grow as consumers focus on overall health and wellness.

Appealing to the Senses

How many of us have walked into a bakery and been comforted just by the aroma of fresh-baked cookies? Or bought a liquid laundry detergent because the scent reminded us of clean sheets drying on a clothesline in the sun? Let’s face it: a product must look good, smell good, feel and/or taste good to attract consumers. Psychology says some of our most memorable experiences are tied to sensory perception.

Sensory aspects can be the last hurdle for getting consumers to try a new product. Will the plant-based body wash be gentle enough for my sensitive skin? Will my plant-based cheese alternative melt like traditional dairy cheese on my usual Friday night pizza? They may try your product once, but consumers must enjoy – and even prefer – the sensory aspects to make the switch.

Good for You

We believe health and wellness benefits will be inherent in new product offerings going forward, enabling personalized nutrition to become mainstream along with added physical and mental wellness benefits. 

The idea is not limited to food and beverage product development either; there is synergy with the personal care and home care segments. Soothing or invigorating benefits and calming scents are prevalent, with a nod to environmental concerns and skin sensitivities using allergen-free ingredients. 

Good for The Planet

Consumers don’t just want products that are good for them; they want products that are also good for the planet. From small companies to global powerhouses, there has been a noticeable shift towards sustainability as consumers opt for brands that put the environment first. 

We envision products in the future will require less water, land and energy to produce, allowing Mother Nature to flourish, along with animal life. Innovation is already driving this movement forward through the exploration of new, alternative proteins and fermentation technology.

Powered by Nature & New Technology

For almost 90 years, nature has been CP Kelco’s source and inspiration for dozens of powerful ingredients. Along with a steadfast commitment to sustainable sourcing and minimal processing, new ideas help us bring out the best functionality of our nature-based ingredients.

Fermentation is one of those technologies that nature has given us that will ensure reliable functionality as it helps to create a sustainable, resilient future. For customers, it means quality ingredients in quantities small or large, without worry of scarcity due to natural events. For consumers, it means enjoying the products they love while also preserving plants and animals.

Culturally Comprehensive

Foods and beverages are more than nutrition; the products and even the preparation and the sharing of meals often has deep meaning attached to it. In addition to family customs, some foods are consumed due to religious beliefs, with strict dietary laws for promoting spiritual health. Many followers of global religions are vegetarians or follow strict prescriptions for the consumption of animal-based foods, such as kosher and halal.

Others pursue vegetarianism or veganism for their own health reasons or over concern for animal welfare. It also underscores a need for vegan formulations in beauty, personal care and home care products as well. In the future, the spectrum of new product offerings will be more sensitive to consumers’ cultural preferences.

The needs of the marketplace and the global demands of consumers will continue to evolve. However, we see a future full of possibilities, where nature holds the key to innovation with no compromises. CP Kelco will continue to unlock its abundant potential through new products, applications and functionalities. We invite you to be a part of it and explore with us!

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7 Ways to Clean Up Your Label

Making Sense of ‘Clean Label’

One thing is certain: consumers are paying more attention to the label. But the term ‘clean label’ embraces a range of concepts. Understanding your consumers’ perceptions will allow you to better tailor product innovation. Take a quick look at seven ways we can help you meet the challenge.


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Seven Ways to
Clean Up Your Label

Clean label needs are sparking all kinds of conversation and innovation lately, but what do they
mean exactly? Take a quick look at these seven ways to clean up your label, the challenges that come with
them and how CP Kelco can be part of the solution.

Discover a More Sustainably
Produced Pectin


We believe in the power of nature – after all, our goal is to help you unlock nature-powered success. It’s our motivation every single day.

Our quest is ideal stabilization and suspension with ingredients that come from nature … in a sustainable way … using less water and energy.

Here’s one example of how we do it:

Click the image above to download infographic.

What begins as waste citrus peel from the juicing industry goes on to become a powerful, label-friendly ingredient, pectin.

We’ve even reduced our need for water in peel preparation. What little wastewater byproduct we have is recycled as fertilizer and fertigation (fertilized irrigation) to nurture citrus orchards and eucalyptus trees.

Once the pectin is extracted from the citrus peels, we pioneered a way to turn the leftover peels into BRASPOLPA™ sustainable food for animals. This trademarked nutrient has helped to reduce our plant’s environmental footprint considerably by reducing its waste output.

We’re also proud that it earned our Limeira plant an Honor Merit Award at the 23rd Environmental Merit Awards sponsored by FIESP (Federacão das Indústrias do Estado de São Paulo) in 2017.

Learn how our sustainability journey can help you meet your customers’ expectations of responsibly sourced and renewable ingredients.