4 Top Trends in Functional Gummies (+ Bonus Regional Insights!)

In this fast-growing category, there are several drivers shaping the future of functional gummies. Here, we outline four global trends plus three regional insights our team of innovation experts are following:

1. Going vegan.

The plant-based movement has successfully disrupted every food and beverage category, including confectionery. It challenges product developers to balance consumers’ desires and dietary preferences with ensuring a great sensory experience – while not adding too many steps to the manufacturing process. In gummies, that means finding a vegan and halal replacement for animal-derived gelatin. The ideal candidate would be an ingredient that has a low set temperature, is easy to hydrate and offers good clarity, texture and flavor release to rival gelatin. Luckily, CP Kelco has a portfolio of nature-based ingredients for formulating vegan gummies, depending on your texture preference.

2. E-commerce for ease.

E-commerce has proven to be the game changer for functional gummies, allowing manufacturers to easily reach a global audience and giving consumers plenty of choices. However, gelatin melts at approximately 35° C (95° F). With e-commerce, your gummies can easily encounter unrefrigerated transportation and storage temperatures above this. CP Kelco can help you find a gelatin replacement like GENU® Pectin and KELCOGEL® Gellan Gum that can stand up to the heat, so your gummies arrive in great condition.

3. Sugar-free, please.

There is a rise in demand for sugar-free gummies. Governments around the world are also implementing new food policies to encourage consumers to rethink their eating habits and hopefully reduce diet-related diseases such as diabetes by discouraging sugar consumption. 

Traditionally, functional gummies contain between two and eight grams of sugar per serving on average. For reference, a sugar cube contains four grams, and the American Heart Association recommends only 25 grams of sugar daily for women and 36 grams of sugar for men. CP Kelco can help customers reformulate to reduce or remove sugar in gummies without losing the sensory experience.

4. Beauty from within.

According to Innova Market Insights, functional gummies for improving hair, skin and nails have experienced an average growth of +54% in launches (Global, CAGR 2017-2022). The APAC region led with 35% of launches in 2021, ahead of Europe (24%) and North America (14.5%). Fueled by younger generations, sales at China’s 2022 618 shopping festival were up 2,266%, according to Tmall Global, and searches for “beauty vitamins” are up 2,170% on boots.com in the UK

Some view these “beauty bites” as the next step in inclusive beauty products, seeing all humans the same at the cellular level with no need to produce different shades for different skin tones. However, this year, a major beauty brand introduced the first 3D printed, personalized gummies tailored to the nutrient needs of an individual’s skin.

Formulating trends from around the world

Formulating trends from around the world

With innovation centers across the world, our technical experts are well-positioned to spot trends as they happen. Here is what product developers are saying about formulating functional gummies in their regions:

Trends in Europe, the Middle East & Africa

Gummy bears were invented in Germany over 100 years ago. Today, with its strict quality standards, Germany has become a leader in the supplements market. Put the two together and you have a tasty and convenient format that Europeans love and trust. Sugar-free formulation is a big trend in EMEA.

Trends in Europe, the Middle East & Africa

Gummy bears were invented in Germany over 100 years ago. Today, with its strict quality standards, Germany has become a leader in the supplements market. Put the two together and you have a tasty and convenient format that Europeans love and trust. Sugar-free formulation is a big trend in EMEA.

Trends in the Americas

U.S. sales of functional gummies surged 74.8% in 2021, according to Nutrition Business Journal. North America is the largest market for functional gummies. Influencers and celebrities have made it even more popular by touting their favorite brands. New food labeling regulations in Brazil have made “no added sugar” a top claim there.

Trends in the Americas

U.S. sales of functional gummies surged 74.8% in 2021, according to Nutrition Business Journal. North America is the largest market for functional gummies. Influencers and celebrities have made it even more popular by touting their favorite brands. New food labeling regulations in Brazil have made “no added sugar” a top claim there.

Trends in Asia-Pacific

Despite India’s rich history with kadhas (natural remedies), busy consumers often do not have time to prepare them so functional gummies are gaining ground for convenience. Pectin is a top texture choice for its chewability. In Japan, product development is very targeted, catering to different ages and wellness needs. In China, vegan gummies are the new market favorite, replacing animal-based gelatin.

Trends in Asia-Pacific

Despite India’s rich history with kadhas (natural remedies), busy consumers often do not have time to prepare them so functional gummies are gaining ground for convenience. Pectin is a top texture choice for its chewability. In Japan, product development is very targeted, catering to different ages and wellness needs. In China, vegan gummies are the new market favorite, replacing animal-based gelatin.

Get that great gummy texture with CP Kelco's portfolio

Along with the trends, texture plays a vital role in determining consumer demand. With 90 years of global experience, we are the texture innovator with the knowhow to exceed consumer expectations. Contact us to learn more about how CP Kelco’s unique portfolio of responsibly sourced, nature-based ingredients and technical expertise can help you fast track your next big idea in functional gummies. 

Something to Chew On: How Functional Gummies Got So Popular So Fast

With help from the ever-growing wellness trend, global sales of functional gummies are expected to reach $13.5 billion by 2027, according to the research firm Markets and Markets. Originally introduced as a children’s product, gummies have proven to be popular with all demographics.

For adults with pill fatigue or who have trouble swallowing, gummies are an enjoyable and convenient format to encourage repeat consumption. For those that regularly take health supplements, gummies taste like a sweet treat compared to pills and powders. Younger generations see the “fun” in functional, viewing them as a trendy combination of snack and supplement. The Wall Street Journal even joked that functional gummies are “the only way Gen Z will take a vitamin.”

Formulating with
quality ingredients

Formulating with quality ingredients

Along with the trends, texture plays a vital role in determining consumer demand. With 90 years of global experience, we are the texture innovator with the knowhow to exceed consumer expectations. Allow us to introduce you to some of our top picks from our unique portfolio of responsibly sourced, nature-based ingredients:

GENU® Pectin

GENU® Pectin

GENU® Pectin is upcycled from citrus peels, a byproduct of the juice industry. A consumer favorite for many years with a great sustainability story, pectin is considered to be the preferred, vegan-friendly choice with a taste and texture to replace gelatin. GENU® Pectin also tolerates salts, minerals and vitamins common to functional gummy formulations. 

GENU® Pectin is upcycled from citrus peels, a byproduct of the juice industry. A consumer favorite for many years with a great sustainability story, pectin is considered to be the preferred, vegan-friendly choice with a taste and texture to replace gelatin. GENU® Pectin also tolerates salts, minerals and vitamins common to functional gummy formulations. 

It provides benefits that gelatin cannot deliver, such as heat stability to combat the harsh temperature fluctuations of e-commerce. GENU® Pectin adds a soft gummy texture with excellent flavor release and uniform gelling properties to create the appearance consumers expect. CP Kelco offers a wide range of pectin solutions, including grades to support organic label claims and enable easier sugar-free gummy development.

GENU® Carrageenan

GENU® Carrageenan

GENU® Carrageenan comes from farmed red seaweed. This nature-based ingredient has been used for centuries as a very effective gelling agent, thickener and stabilizer. 

It has high heat stability, rapid setting for starchless molding, and provides a soft, chewy texture for creating vegan gummies and strips. Ask about grades to support organic and non-GMO claims.

GENU® Carrageenan comes from farmed red seaweed. This nature-based ingredient has been used for centuries as a very effective gelling agent, thickener and stabilizer. 

It has high heat stability, rapid setting for starchless molding, and provides a soft, chewy texture for creating vegan gummies and strips. Ask about grades to support organic and non-GMO claims.

KELCOGEL® Gellan Gum

KELCOGEL® Gellan Gum

KELCOGEL® Gellan Gum originates from naturally occurring bacteria on water lily plants and is now produced using a fermentation process to develop an ingredient with identical composition while minimizing environmental impact and ensuring uniform quality. Suitable for vegan and organic formulations, it helps product developers create easy-to-chew, gelatin-free gummies with excellent clarity/transparency and flavor release.

KELCOGEL® Gellan Gum originates from naturally occurring bacteria on water lily plants and is now produced using a fermentation process to develop an ingredient with identical composition while minimizing environmental impact and ensuring uniform quality. Suitable for vegan and organic formulations, it helps product developers create easy-to-chew, gelatin-free gummies with excellent clarity/transparency and flavor release.

Gellan gum also offers good gelation and texture at a low use level. Heat stable in a range of pH conditions, the low hot viscosity helps it flow well into molds so you can create intricately shaped gummies.

RELATED CONTENT

4 Top Trends in
Functional Gummies
(+ Bonus Regional Insights!)

There are several drivers shaping the future of functional gummies. See the four market trends that will make this category even bigger, plus insights from every region that our innovation experts are closely watching. 

RELATED CONTENT

4 Top Trends in Functional Gummies
(+ Bonus Regional Insights!)

There are several drivers shaping the future of functional gummies. See the four market trends that will make this category even bigger, plus insights from every region that our innovation experts are closely watching. 

Delicious meets nutritious. Bridging the gap between the confectionery and wellness categories, functional gummies have exploded in popularity around the world. This easily consumable, fortified snack turns taking supplements into a fun experience. Developed with vitamins, minerals, probiotics and other active ingredients, functional gummies encourage repeat consumption and are appreciated by all generations. Young children love the taste. Older adults who may have trouble swallowing also prefer the delivery format over cumbersome capsules and pills.

In this fast-growing area, label-conscious consumers are prompting a number of trends, including sugar-free, vegan alternatives to gelatin and heat-stability to take advantage of e-commerce convenience. CP Kelco offers a portfolio of nature-based ingredients and technical expertise to ensure you have the best solution.

New Uses for the Consumers’ Favorite, Pectin

GENU® Pectin from CP Kelco: Solving Market & Customer Needs for 75 Years

orange lemon and lime slices on white backgroundDid you know that the P in CP Kelco stands for Pectin? As the world’s leading producer of pectin, we are proud to serve the food, beverage and personal care industries. GENU® Pectin was the nature-based ingredient that started it all for us almost 75 years ago. 

With increasing demands for easily recognizable and sustainably sourced, clean label products, pectin is even more relevant today. Our pectin can be found in everything from functional gummies to jams and jellies, dairy products, plant-based alternatives and skincare.

Our sustainability story

We take a circular approach to ingredient development by starting with what Mother Nature gives us. GENU® Pectin is upcycled from citrus peels, an abundant and sustainably sourced byproduct of the juice industry. We use as little freshwater as possible in processing. 

Whatever is left over from our production process is turned into beneficial side products, such as fertigation (fertilizer + irrigation) for nearby crops and our patented, nutritious BRASPOLPA® animal feed for local farms. Even surplus heat from our production process at the Skensved, Denmark plant is repurposed for use in 2,200 neighboring homes, reducing both water usage and carbon emissions.

From fruit tree to fertilizer, watch our short video to see how GENU® Pectin is sustainably sourced and upcycled.

What's new?

You know pectin is a greatrainbow gummy vitamins spilling out of clear container product when formulators keep finding more and more uses for it. Led by its popularity with younger generations, sales of functional gummies have risen by 67% (CAGR 2017 – 2021), according to Innova Market Insights 2022 Lifestyle & Attitudes Survey. Pectin can act as an animal-free alternative to gelatin in functional gummies, allowing it to be marketed with a vegan claim. 

Pectin provides a pleasing texture and taste, is tolerant to calcium and minerals, and enables sugar-free formulations. The other exciting benefit is that functional gummies made with pectin have better heat stability compared to gelatin. So, heat waves and unrefrigerated transportation or storage will not have a harmful effect on product outcome.

If pectin can help gummies stand up to heat, they gain another advantage over gelatin: online sales possibilities. Since the pandemic, e-commerce has become the “most powerful player in the supplements space,” which includes functional gummies, according to a recent article by Natural Products Insider. Citing supporting data from Nutrition Business Journal, e-commerce comprised almost 25% of total sales in 2022 because it allows for “infinite shelf space.”

two yogurt cups one with rasberry and one with blueberriesAs a plant-based ingredient, pectin has great compatibility with plant-based yogurt alternatives. It helps to protect and stabilize protein, while adding creamy texture with a very pleasant mouthfeel. GENU® Explorer Pectin can also act as a starch alternative in plant-based drinking and spoonable yogurt alternatives, helping to eliminate a step for potential cost savings and allow for one less ingredient on the label.

Pectin can also helpburger with toppings formulators in the fast-growing plant-based burger alternatives segment by adding juiciness and providing a chewy, meat-like eating experience.

Let us show you how formulating with pectin can be the best move for your applications. Contact us.

NUTRAVA® Citrus Fiber: Your Source of Stability in Supply-Challenged Times

CPK-website_sauces insights preview_12-2022

Don’t let an ingredient supply crisis derail your company’s product development and supply plans. Yes, the challenges hitting food and beverage manufacturers currently are many and the impact is great. Ingredients from wheat, starch, egg and oil to locust bean gum, xanthan gum, fruit puree, tomato solids and more are either difficult to obtain or too expensive. But let’s talk about solutions!

NUTRAVA® Citrus Fiber is upcycled from sustainably sourced citrus peels, a plentiful byproduct of the large citrus juice industry near our plant in Brazil. This next-generation ingredient supports dietary fiber intake and offers unique water-holding, texturizing and stabilization capabilities. With an abundant, nature-based raw material supply available, NUTRAVA® Citrus Fiber is well-positioned to help solve formulation challenges.

Extend What You Have

With hyper-inflation, it makes good financial sense to get the most out of ingredients in short supply. However, formulators should be careful not to adjust product recipes by adding too much water. Consumer watchdog groups have begun tracking product changes online and are warning the public about “skimpflation” when water becomes a top ingredient listed on the package label.

Instead, consider an ingredient that can help meet good-for-you expectations. Deliver similar taste, texture and mouthfeel with an easily recognizable ingredient that also has the benefit of supporting dietary fiber intake. It can help you simplify your ingredient deck and optimize formulation costs. For example, NUTRAVA® Citrus Fiber’s water-holding capacity and oil-binding features can support the reduction of oil and reduction or complete replacement of egg in a variety of baked goods. Citrus fiber also does not require special handling and refrigerated storage like eggs do.

Citrus fiber complements fruit flavors and a great pulp or juice extender in beverages, including acidified protein and fruit-based drinks. As a fiber ingredient, it can also support sugar reduction by providing body and mouthfeel. In dairy and dairy alternative beverages, NUTRAVA® Citrus Fiber supports stability, suspension, body and texture. In tomato sauce, our internal lab studies show that NUTRAVA® Citrus Fiber can help reduce use of tomato solids up to 25% .

Tomato sauce and tomatos

Helps extend tomato solids in tomato sauce and salsa.

yogurt and berries

Has high pectin retention which allows it to replace starch in yogurts and fruit prep.

3 glasses of juice

Complements fruit
flavor while extending pulp and juice in beverages.

Use As a Starch Alternative

With its unique blend of soluble and insoluble fiber, NUTRAVA® Citrus Fiber also supports water-holding capacity and can act as a full or partial starch alternative in a variety of dairy, sauces, condiments, baked goods and dairy alternative applications. Because it retains a high pectin content, NUTRAVA® Citrus Fiber provides gelling and thickening in fruit preparations. In spoonable and drinking yogurt alternatives, it can support stability, suspension, body and texture. In plant-based burger alternatives, it can boost water-holding capacity for more juiciness, stabilize emulsions and support a meat-like texture as it enables starch replacement.

4 dipping sauces

Is an alternative for starch, modified starch, eggs and hydrocolloids in condiments, salad dressings and sauces.

loaf and sliced bread on a wood cutting board

Can replace or partially replace starch, modified starch, eggs and Xanthan Gum in bakery products.

Substitute When Needed

NUTRAVA® Citrus Fiber can be utilized in combination with KELCOGEL® Gellan Gum to reduce or act as an alternative to supply-challenged locust bean gum or xanthan gum in formulating dairy alternative beverages by providing both suspension and mouthfeel. In addition, NUTRAVA® Citrus Fiber can be used as a replacement for locust bean gum in cream cheese and neutral protein beverages. When looking for a replacement for xanthan gum in salad dressing, sauces and baked goods, NUTRAVA® Citrus Fiber is also a strong replacement solution.

As an easily recognizable ingredient, NUTRAVA® Citrus Fiber has no E number in Europe and can be listed as citrus fiber on the product label so it can also help you meet ingredient reduction goals. In addition, NUTRAVA® Citrus Fiber is compatible with standard manufacturing processes – so that is one less thing to worry about when reformulating.

We Are Ready to Help You Now

Ask us to show you how to reduce or replace supply-challenged ingredients in your application. Our team of global technical experts is happy to work with you quickly to meet your product development needs. Let’s talk! For a sample or more ideas on how to meet your unique goals, contact us here.

Formulating Plant-Based Meat Alternatives with Nature-Powered Ingredients

When it comes to plant-based meat alternatives, consumers today have two requests: deliver a better meat-like eating experience, and do it with simpler, more recognizable ingredients. In this webinar with Food Ingredients First and Innova Market Insights, we talk about the latest plant-based meat alternatives market trends, global consumers’ needs and preferences and provide an overview of nature-based ingredient solutions available to help you formulate for success.

Starch Supply Challenges? We Have Options to Help

If you’ve been having difficulty finding starch, you are not alone. Between agriculture woes, energy costs, skyrocketing prices and other issues affecting producers, it may take a while for the market to correct and meet demand.

A unique opportunity

In food and beverage applications, starch is relied on for thickening, water-holding or moisture control, texture and mouthfeel in recipes. Without it, sauces separate, plant-based burger alternatives crumble, and syneresis occurs in yogurts and beverages. Replacing this workhorse ingredient can be a challenge but it is possible. In fact, your quest to find a starch alternative may have a silver lining. It could be an opportunity to find an ingredient that

  • is clean label-friendly
  • supports dietary fiber
  • is compatible with your process and can help simplify it
For example, NUTRAVA® Citrus Fiber is a fiber ingredient that supports dietary fiber intake. With its unique water holding capacity, it can act as a full or partial starch alternative in a variety of plant-based, dairy, meat and beverage applications.
 
As an easily recognizable ingredient, NUTRAVA® Citrus Fiber has no E number and can be listed as citrus fiber on the product label. It is suitable for cold or hot processing, tolerant to broad pH and temperature ranges, and compatible with standard manufacturing processes. NUTRAVA® Citrus Fiber can also help you meet ingredient reduction and clean label goals, as it is vegan, non-GMO, allergen- and gluten free.

NUTRAVA® Citrus Fiber is upcycled from sustainably sourced citrus peels, a byproduct of the juice industry near our plant in Brazil. With an abundant, nature-based raw material supply at the ready, we are well-positioned to help assuage any recipe challenges.

GENU® Pectin, with its unique properties, is also a potential alternative to starch. It offers thickening, gelling and stabilizing properties for a wide range of food and beverage products. For example, it has great setting properties for jams and jellies, and helps stabilize bakery fillings. 

In dairy, pectin ensures high-protein drinks are stable and thickens yogurt, all while providing superior flavor release and mouthfeel. As the world’s leading pectin producer, with 90 years of experience, we are passionate about this nature-based ingredient and can help you with any application challenges.

Alternatives to Starch by Application

Note: The ability to replace starch completely or partially is dependent on recipe, process and desired sensory profile.

NUTRAVA® Citrus Fiber is considered a food ingredient and can be listed as citrus fiber on the label.

*The standard of identity may vary in different countries.

Ask us about ingredient grades that can help you reduce or replace starch in your application. Our team of technical experts is happy to work with you to find the right ingredients to meet your product development needs. For more ideas on how to meet your unique goals, contact our team of ingredient enthusiasts.

No Compromises: Formulating More Indulgent, Plant-Based Foods & Beverages

As more flexitarian consumers embrace plant-based products, we see that their purchases are a conscious choice. Consumers could choose meat or dairy, but they do not. They choose based on innovation, sustainability, nutrition and indulgence – and they do not want to compromise on quality. But what makes a product more indulgent? 

In dairy alternatives, indulgence is often associated with creaminess and richness. In meat alternatives, it can mean juiciness and an eating experience that closely resembles eating meat. Texture and mouthfeel are the deciding factors when it comes to indulgence.

Yogurt Alternatives

Yogurt alternatives have become a popular protein snack for all ages. There are a variety of format options to suit consumers’ every need, from drinking yogurt alternatives to spoonable yogurt alternatives and ambient yogurt alternatives. And there are a variety of plant proteins to work with as well: almond, oat, coconut, pea and blends. Whatever option you choose, consumers expect it to have all the great qualities of dairy – the same rich mouthfeel, texture, creaminess and appearance.

Textural challenges can arise from the absence of milkfat and casein as well as the hydration properties of different plant protein. Earthy or beany notes in your protein choice can also impact flavor. The secret to achieving success in plant-based yogurt alternatives is choosing the right stabilizer system. In addition to contributing to texture, body and mouthfeel, it can help solve the most common challenges in both stirred and sippable formulations: syneresis control, suspension of insoluble particles and protein protection.

Beverage Alternatives

In the ever-expanding and very competitive dairy alternative beverages market, texture and mouthfeel are what can drive loyalty. However, preferences are often decided by region and can vary from thin and silky to full-bodied richness. A nature-based stabilizer can help you tailor the mouthfeel of your beverage so it tastes more indulgent, provide stability, and enhance the suspension of nutrients or cocoa. 

From creaming and phase separation to viscosity, CP Kelco has the nature-based ingredients to solve any plant protein challenges and complement your formulation. And yes, it is possible to find a single-ingredient solution that can do the work of two. It can even provide a bit of cost savings by solving suspension and mouthfeel in one as you work towards cleaner label goals. After all, a long list of unrecognizable ingredients on the label may not match consumers’ perceptions.

Meat Alternatives

The plant-based protein advances in this category are happening at a rapid pace. However, getting plant protein to behave like animal protein texture is still difficult because it does not have the bite or chewiness of meat. For the first generation of meat alternatives, products were developed to replicate meat in order to appeal to flexitarians. However, it usually took a long and complex ingredient list to achieve this. For example, methylcellulose became a common binder, forming a firm gel when heated and helping to provide a firm bite to replicate the look and texture of meat.

The next generation of meat alternatives is about finding an indulgent, meat-like eating experience but with a more recognizable ingredient list. That means enhancing juiciness and texture, as well as finding clean label-friendly alternatives to methylcellulose.

CP Kelco’s Nature-Based Portfolio of Solutions

Let us help you find the best solution to meet your plant protein challenges and deliver more indulgent texture. Our unique portfolio is derived from renewable raw materials to preserve nature’s amazing functionality. Contact us for more information.

INGREDIENT INNOVATION

for a

SUSTAINABLE FUTURE

INGREDIENT INNOVATION for a

SUSTAINABLE FUTURE

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3 Ways to Clean Up with Bio-Based Ingredients

1. Sustainable is the new clean.

Consumers are developing a better understanding of how their personal care habits can impact the environment – especially our waterways. Biodegradable ingredients break down to water, CO2 and organic matter within six months.

2. Help maintain skin health.

Another cleansing trend going mainstream is a better appreciation for managing stress and skin health. Goodbye harsh surfactants that can dry out skin. Say hello to gentler, calming ingredients that keep moisture in without upsetting skin’s pH and acid mantle.

3. Have fun with innovative textures.

Suspend exfoliating scrubbers or beads. Go luxuriously thick or water-thin or even waterless. New powders, bars, gels and jellies add life to the daily routine.

Nature-Powered Ingredients to Help

ARBALON® Cellulose Liquid

Our biodegradable, fermentation-derived stabilizer has a unique cellulose structure that forms an invisible 3D net to evenly suspend scrubbers, decorative or fragrance beads and more. Effective in high-surfactant or low/no water formulations. Ready to use and fully activated.

KELTROL® Xanthan Gum

This versatile, fermentation-derived ingredient is known for its unique smooth flow behavior, silky feel and even texture. It provides high viscosity at low shear rates for foams, suspensions and emulsion stability. It also provides low viscosity at high shear for pumpability. Plus, you get exceptional stability and thickening characteristics for a wide range of products.

GENU® Carrageenan

A multifunctional water-binding agent, this ingredient provides a creamy texture to emulsions and a honey-like flow as it locks in moisture to increase hydration. It can be used to replace synthetics in shampoos and other products.

Our Nature-Powered Ingredient Portfolio

Carrageenan

Extracted from red seaweed

Pectin

Upcycled from citrus peels, a byproduct of the juice industry

Gellan Gum

Bio-fermentation of Sphingomonas elodea, found on lily pond plants

Fermentation-Derived Cellulose

Bio-fermentation of Komagataeibacter xylinus, similar to nata de coco

Diutan Gum

Discovered in a marsh of redwood trees in California - instead of harvesting, we use bio-fermentation of Sphingomonas
sp. ATCC 51539

Xanthan Gum

Bio-fermentation of Xanthomonas campestris, found on cabbage