Squeezing More Value Out of Fruit-Flavored Drinks
Thanks to the health and wellness trend, the juice category has experienced a spike in demand. After all, beverages are an easy way for busy consumers to add extra servings of fruits and vegetables to their diet, as well as immunity boosting vitamins. Parents also know it is easier to persuade a child to drink a fruity beverage than to eat a plate of brussels sprouts.
According to Innova Market Insights*, juices made with “real/natural” ingredients and less sugar are important to consumers around the globe, as are beverages that provide a source of vitamins, fiber, antioxidants and other “good for you” benefits.
Formulators' Focus
Consumers and beverage manufacturers are both on a search for value. Consumers are watching their wallets and looking for clean label-friendly products with less sugar, but they do not want to compromise on great taste. Manufacturers are looking for creative solutions to meet the challenges of higher costs, chaotic supply shortages and sugar reduction that can sometimes lead to reformulation.
How NUTRAVA® Citrus Fiber Can Help
Meet the first Upcycled Certified® citrus fiber ingredient** on the market, NUTRAVA® Citrus Fiber. We upcycle citrus peels, an abundant byproduct of the juice industry near our plant in Brazil. From juice byproduct to a great juice drink solution, it is quickly becoming the formulators’ secret for: 
- Supporting dietary fiber intake.
- Enhancing mouthfeel so you can reduce sugar.
- Reducing reliance on fruit pulp – adding opacity to provide a similar appearance.
- Supporting suspension so you can extend fruit pulp further as a cost saving measure.
- Supporting viscosity to get the body and mouthfeel of full fruit pulp formulation.
- Acting as an alternative to other gums and stabilizers.
- Providing formulators with the ability to simplify labels – you can just state “citrus fiber.”
- Delivering a very competitive product that looks and tastes great.
- And more!
NUTRAVA® Citrus Fiber helps meet market demands while also supporting your ingredient reduction and sustainability goals.
Meet the first Upcycled Certified® citrus fiber ingredient** on the market, NUTRAVA® Citrus Fiber. We upcycle citrus peels, an abundant byproduct of the juice industry near our plant in Brazil. From juice byproduct to a great juice drink solution, it is quickly becoming the formulators’ secret for:
- Supporting dietary fiber intake.
- Enhancing mouthfeel so you can reduce sugar.
- Reducing reliance on fruit pulp – adding opacity to provide a similar appearance.
- Supporting suspension so you can extend fruit pulp further as a cost saving measure.
- Supporting viscosity to get the body and mouthfeel of full fruit pulp formulation.
- Acting as an alternative to other gums and stabilizers.
- Providing formulators with the ability to simplify labels – you can just state “citrus fiber.”
- Delivering a very competitive product that looks and tastes great.
- And more!
NUTRAVA® Citrus Fiber helps meet market demands while also supporting your ingredient reduction and sustainability goals.
3 Recent CP Kelco Innovation Lab
Observations to Note
3 Recent
CP Kelco
Innovation Lab
Observations
to Note
1. 4% sugar reduction in orange drink
NUTRAVA® Citrus Fiber may offer new opportunities for reducing sugar from 8% to 4% in a beverage with 20% orange juice. Besides enhancing viscosity, appearance and opacity, NUTRAVA® Citrus Fiber supports body to help compensate for the lack of mouthfeel from the reduced sugar content. It is compatible with standard manufacturing processes, including a homogenization step. Because it is flexible towards low pH (3.0 – 3.4), there are also possibilities for new fruit flavor drink options as well.
2. 40% reduction in mango puree
3. 50% reduction in orange juice concentrate
In recent technical work, NUTRAVA® Citrus Fiber supported mouthfeel enhancement and viscosity that may allow for a 50% reduction in the use of orange pulp/sac inclusions in an orange juice concentrate drink with 6% sugar.
*Innova Category Survey 2023, Innova Health and Nutrition Survey 2023.
**Upcycled Certified® is a registered trademark of the Upcycled Food Association.
