According to Innova Market Insights (2021), the category of drinking yogurts, including salted buttermilk, chaas and lassi, is expected to experience double digit growth in the next five years. What is driving the popularity of this traditional beverage, which has been around for almost 5,000 years?
It fits right in with several consumer megatrends, especially the continued focus on wellness.
Long shelf-life salted buttermilk can endure heat exposure during shipping and is very convenient for consumers to enjoy anytime.
It’s refreshing in the summer heat.
It has a reputation as a digestive aid after heavy meals.
It’s thought to be a healthier alternative to sugary soda.
How is Salted Buttermilk Formulated?
Salted buttermilk is a simple formulation made with yogurt, salt and spices. Challenges occur during the heat treatment when proteins tend to aggregate and form sedimentation as well as a gritty mouthfeel.
GENU® Pectin can prevent protein aggregation by creating an electrostatic interaction with the protein molecules at an acidic pH to stabilize them. Salt can also complicate the interaction, increasing ionic strength. The higher the salt content, the more difficult it can be to stabilize the formulation. However, new GENU® Pectin YM-SAL-200 was developed to withstand a range of salt from 0.4% to 0.8% and protein (1% to 2%). This provides formulators with the recipe flexibility to create products with the higher salt content that consumers prefer.
Pectin acts by creating electrostatic interactions with the proteins to prevent aggregation. The particle size is kept low, resulting in:
Label-friendly GENU® Pectin is sustainably sourced from citrus peels, a byproduct of the juice industry. Easily recognizable by consumers, this nature-based ingredient is a stabilizer of choice for yogurt drinks. It provides protein stability throughout shelf life while maintaining a refreshingly low viscosity. It is also flexible for your recipe needs and suitable for your current production process.
Watch our salted buttermilk prototype video below and download our salted buttermilk recipe card.
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Hi, I’m Suresh Sharma, the STS Manager for CP Kelco in Mumbai. I have a Master’s degree in food technology and over 20 years of experience in the food industry. I’m going to introduce you to a traditional Indian-style beverage that is gaining a new following in the healthy on-the-go beverage segment, salted buttermilk. In India, buttermilk is known as chaas. It is a fermented dairy drink that has a thinner consistency and lighter mouth feel.
It is low in fat, refreshing, and thirst quenching. This salted buttermilk is mainly made from milk, salt, and spices with the fermentation process using GENU® Pectin. Our GENU® Pectin gives protein stability in the high salt concentration and heat treatment which is required in the processing of long shelf-life buttermilk. It also adds mouthfeel. This nature-based pectin is sourced from citrus peels and an easily recognizable label-friendly ingredient for consumers.
To create the prototype, the yogurt base is prepared. Then the packing is dispersed in the hot water, cooled and mixed with the yogurt base to ensure the best protein protection during the heating process. This happens before homogenization and pasteurization. Please download the recipe card in the video Hotspot for details of this formulation. Would you like more information?
Please complete the contact us form, and one of our experts will reach out to you. The link is in the navigation panel at top, here in the test kitchen or in the lobby. Thank you for joining us. Please click on the other videos to see more prototypes from around the world.