According to Innova Market Insights (2021), the category of drinking yogurts, including salted buttermilk, chaas and lassi, is expected to experience double digit growth in the next five years. What is driving the popularity of this traditional beverage, which has been around for almost 5,000 years?
It fits right in with several consumer megatrends, especially the continued focus on wellness.
Long shelf-life salted buttermilk can endure heat exposure during shipping and is very convenient for consumers to enjoy anytime.
It’s refreshing in the summer heat.
It has a reputation as a digestive aid after heavy meals.
It’s thought to be a healthier alternative to sugary soda.
Salted buttermilk is a simple formulation made with yogurt, salt and spices. Challenges occur during the heat treatment when proteins tend to aggregate and form sedimentation as well as a gritty mouthfeel. GENU® Pectin can prevent protein aggregation by creating an electrostatic interaction with the protein molecules at an acidic pH to stabilize them. Salt can also complicate the interaction, increasing ionic strength. The higher the salt content, the more difficult it can be to stabilize the formulation. However, new GENU® Pectin YM-SAL-200 was developed to withstand a range of salt from 0.4% to 0.8% and protein (1% to 2%). This provides formulators with the recipe flexibility to create products with the higher salt content that consumers prefer.
Pectin acts by creating electrostatic interactions with the proteins to prevent aggregation. The particle size is kept low, resulting in:
Label-friendly GENU® Pectin is sustainably sourced from citrus peels, a byproduct of the juice industry. Easily recognizable by consumers, this nature-based ingredient is a stabilizer of choice for yogurt drinks. It provides protein stability throughout shelf life while maintaining a refreshingly low viscosity. It is also flexible for your recipe needs and suitable for your current production process.