CP Kelco Invests More Than $50 Million in Citrus Fiber Capacity Expansion

Strong Customer Demand & Market Potential Are Key Drivers to Build New Production Line

ATLANTA, September 9, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, announced today that it will invest more than $50 million to expand production capacity for NUTRAVA™ Citrus Fiber, based on strong customer demand and market potential. With this significant capital investment, the company will have ample capacity for supporting current and future customers’ citrus fiber supply needs.

The expansion project will add a second NUTRAVA™ Citrus Fiber production line to the company’s facility in Matão, Brazil, increasing total capacity to approximately 5,000 metric tons and establishing CP Kelco as a leading citrus fiber supplier to food, beverage and consumer product manufacturers worldwide. The new production line is expected to be complete and operational in 2023, with options to incrementally expand capacity in the future based on customer needs.

Launched in December 2019, NUTRAVA™ Citrus Fiber is a unique, next-generation ingredient made from sustainably sourced citrus peels, a byproduct of the juicing industry.  Developed in response to continuing consumer demand for food and beverage products with less ingredients, less sugar and less fat, NUTRAVA™ Citrus Fiber can help manufacturers of these products   meet clean label needs while achieving critical functionality that ensures their desired taste and texture. Key applications include condiments, dressings, soups, fruit-flavored beverages, bakery goods, and dairy and alternative protein products.

“We are excited about reaching this important milestone in our journey with NUTRAVA™ Citrus Fiber, which originated as a proof-of-concept only four years ago,” said Didier Viala, President of CP Kelco. “As a result of strong collaboration amongst our global team members and development partners since that time, our citrus fiber has evolved into a robust product line for use across a range of food and beverage applications, with a growing customer pipeline globally. We look forward to continuing to explore the possibilities for NUTRAVA™ Citrus Fiber in additional application segments.”

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage, consumer and industrial products manufacturers worldwide. What sets us apart:

  • Unlocking Nature-Powered Success®. Apply ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences.
  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Our key product lines include gellan gum, pectin, carrageenan, xanthan gum, diutan gum, fermentation-derived cellulose, refined locust bean gum, microparticulated whey protein concentrate and our latest innovation, NUTRAVA™ Citrus Fiber.

KELCO-VIS® Diutan Gum offers a versatile approach to product formulation. It was developed to address the rheology challenges of various industrial, agricultural and consumer applications. Its compatibility allows use in many different operating conditions where other materials may not work, including harsh temperatures, low-water systems and cationic formulations. Essentially, it improves performance by controlling flow. With excellent stability through very high pseudoplasticity, its potential is vast, including

  • Cleaners, foams and spray-on applications that effectively cover inclined surfaces
  • Even suspension of pigments in pourable paints and coatings
  • Household and industrial cleaners and sealants
  • Solvent thickening of glycol systems
  • Herbicides, insecticides, fungicides and other agrochemicals
  • Topical pesticide sprays, gels and pour-on liquids for companion animals, such as dogs and cats
  • Professional pest control, home lawn and garden and turf management products.

Formulations for the applications above often utilize an active ingredient suspended in water. However, the active ingredient can fall out of suspension, crystalize and lose potency due to temperature shifts and time.

KELCO-VIS® Diutan Gum helps to maximize shelf life and efficacy by preventing sedimentation of abrasive particles. This versatile rheology modifier provides excellent stabilization, high viscosity and high pseudoplasticity at low use concentrations.

Learn more about CP Kelco’s diutan gum ingredient solutions.

Performance of highly fluid, technically demanding systems such as concrete, mortar and grout can be challenged by variations in temperature, moisture and material content. This affects workability, rebar adhesion and penetration. KELCO-CRETE® Diutan Gum can help. Using KELCO-CRETE® Diutan Gum in the formulation can improve robustness so the product is far more consistent, flexible and easy to use. Mixes designed with KELCO-CRETE® Diutan Gum can fill framework and pass through congested steel reinforcement without bleeding. At rest and under shear, it exhibits an effective combination of pseudoplasticity to protect during production, transport, pumping and overall performance. When shear is applied (such as in pouring, mixing, troweling and leveling), the change in viscosity is nearly instantaneous so the mix readily flows for uniform distribution and excellent stability. This can reduce the probability of rejected loads at the jobsite.

KELCO-CRETE® Diutan Gum is fast-hydrating to increase plastic viscosity and yield stress, resulting in a fluid that readily flows, yet has excellent stability.

Learn more about CP Kelco’s diutan gum ingredient solutions.

How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

An A-peeling, Label-Friendly Solution for Baking

NUTRAVA™ Citrus Fiber is nature-based dietary fiber made from sustainably sourced citrus peels, a byproduct of the juicing industry. Our process allows us to convert the citrus peels into a citrus fiber that is close to nature and suitable for a broad range of food and beverage products. 

‘Clean Label’ is a consumer-driven, global movement that continues to evolve over time and across regions. With a new focus on health, understandably, consumers are paying extra close attention to labels. Ingredients matter. According to GlobalData, 47% of global consumers report that ethically and sustainably sourced ingredients are more important to them than before the pandemic. Consumers prefer to see a shorter ingredient list; and want companies to use ingredients that are more recognizable. They also have varied dietary needs and want companies to support them by offering more products that are gluten-free, kosher, halal, or have reduced sugar and fat.

Meeting these clean label requirements, and still achieving your desired functionality, can become a formulation challenge. How do you create products that don’t compromise on taste and texture?

One answer lies in a next-generation ingredient solution. NUTRAVA™ Citrus Fiber  supports dietary fiber intake with soluble and insoluble fiber. It is derived from an abundant, nature-based supply of raw material, the fresh citrus peel byproduct of the juicing industry. Citrus peel naturally has a high pectin content and the inherent pectin is retained as soluble fiber in NUTRAVA™ Citrus Fiber. NUTRAVA Citrus Fiber is also considered a food ingredient in Europe with no E-number.

NUTRAVA™ Citrus Fiber boost for Label-Friendly Baking

Product Differentiation:
  • Supports dietary fiber intake
  • Listed as citrus fiber on the label
  • Sustainably sourced
  • Allows for a simpler, label-friendly
    ingredient list
  • Reduces number of ingredients
Key Functional Benefits:
  • Supports soft texture with neutral taste
  • Supports stabilizing properties
  • Supports good dough development
  • Maintains freshness over shelf life
  • Increases yield due to high water binding
  • Offers a clean label solution for gluten-free baking formulations

Baking Gluten Free

Gluten-free baking presents a host of challenges, usually related to texture. How do you develop gluten-free cakes and baked goods that are fluffy, tender and moist instead of gritty, dry or dense? NUTRAVA™ Citrus Fiber boost makes it possible to attain the texture and desired mouthfeel you want, while using standard manufacturing processes. The answer is its unique water-binding capacity that boosts dough hydration and increases yield. NUTRAVA™ Citrus Fiber boost can also be used to improve the texture and freshness of gluten-free baked goods over shelf life.

Reducing Fat

Fat has a functional benefit in the formulation of baked goods. It affects the texture, flavor and overall enjoyable eating experience. However, consumers want manufacturers to reduce fat, especially trans-fat and hydrogenated oils – but they still expect the same, desired taste and texture. In other words, they want “healthy indulgence;” they want their cake and they want to eat it, too. NUTRAVA™ Citrus Fiber boost, with its soluble and insoluble fiber, holds water tightly and gives the cake structure. The fiber helps to provides similar sensory characteristics to a full-fat recipe in crust appearance, volume and a soft, moist texture inside.

For more tips, see our infographic for seven ways to clean up your label.

For more information or to request a sample, contact us here.

Ingredients for Success With Plant-Based Yogurt Alternatives

With campaigns such as ‘Veganuary’ attracting global attention and 51% average annual growth in food and beverage launches with plant-based claims (Innova Market Insights: Global, CAGR 2015-2020), the plant-based diet has gone mainstream. One in four consumers globally is “actively trying to increase consumption of plant-based protein,” according to Global Data’s 2020 dairy trend report.

It’s no wonder that plant-based, dairy alternative products continue to grow in popularity. They can appeal to consumers with lactose intolerance and dairy allergies as well as the flexitarians and food explorers. There has been a boom in new product launches of spoonable, non-dairy yogurt alternatives since 2015, projected to be seven times that of dairy yogurt, according to Innova Market Insights. Drinking yogurts – both dairy and plant-based – are also becoming a popular protein snack loved by all ages. Making the snack even more convenient for both consumers and companies alike, the idea of ambient drinking yogurts (ADY) was born. Without a need for refrigeration, ADY can be stored anywhere and enjoyed anytime. See why we’re making the case for long shelf-life drinking yogurt here.

Taste and texture are key – especially when trying to reach the flexitarian consumer and compete with traditional dairy counterparts for shelf space. Consumers expect plant-based, non-dairy yogurt alternatives to have all the great qualities of dairy – the same rich mouthfeel, texture and creaminess – even a similar appearance. Textural challenges can arise from the absence of milkfat as well as the natural grittiness of plant protein. Earthy or beany notes can also impact flavor.

Choosing The Right Stabilizer System

The true secret to achieving success in plant-based, non-dairy yogurt alternatives is choosing the right stabilizer system. It can help solve the most common challenges in both stirred and sippable formulations: syneresis control, suspension of insoluble particles and protein protection, in addition to contributing to texture, body and mouthfeel.

GENU® Pectin is an easily recognized, label-friendly ingredient extracted from citrus peels. It can be used to protect proteins at an acidic pH and provide long-lasting stability over shelf life while also preventing sedimentation and syneresis. A well-known gelling agent, pectin can help formulators create a creamy, spoonable texture by delivering that missing “fat sensation” and optimize mouthfeel as it helps with flavor deliver.

KELCOGEL® Gellan Gum is a multifunctional, fermentation-derived ingredient for solving plant-based protein challenges, with a composition identical to the naturally occurring bacteria on water lily pond plants. It provides stabilization and suspension of insoluble protein, calcium, minerals and other particles in yogurt drinks while contributing minimal mouthfeel and ensuring a smooth pour.

The Health Halo

For its 2020 Top Ten Trends Survey, Innova Market Insights asked consumers around the globe why they chose to eat plant-based foods. Their top reasons included “it is healthier” and “it is better for the planet.”  With a health halo adding to the growing interest in trying plant-based applications, a clean, recognizable label is also critical. Product developers should honor this perception of health and sustainability in their choice of stabilizers. Using nature-based ingredients such as GENU® Pectin and KELCOGEL® Gellan Gum will complement your plant proteins. Ask about grades available to meet claims of organic compliance, non-GMO, gluten-free and other clean label goals. Because of their multifunctional qualities, GENU® Pectin and KELCOGEL® Gellan Gum can also help formulators shorten their ingredient list overall.

When a product developer is able to connect all of the elements of innovation, there is no limit to the potential for success with plant-based, non-dairy yogurt alternatives.

1 Innova; Global, CAGR 2015-2020 YTD

2 Veganuary.com

3 GlobalData 2020 Dairy Trend Report

4 Innova Nutrition & Health Survey 2020

5 Innova Market Insights

4 Reasons to Formulate Your Next Beverage Innovation with Gellan Gum

Think about all the new trends impacting the beverage industry: plant-based, health and wellbeing, plus consumers’ requests for clean label, vegan, organic and reduced-sugar options. The role of innovation is more important now than ever. If you want to stand out on a crowded store shelf, it’s time to outfit your formulator’s toolbox with a product that helps you maximize sensory appeal and functionality.

Whether you’re suspending botanicals in an energy drink, creating an indulgent, plant-based smoothie or recovering body in a reduced-calorie beverage, nature-based KELCOGEL® Gellan Gum is the multifunctional, go-to ingredient you’ve been looking for. Discovered in a water lily pond and developed by CP Kelco almost 40 years ago, it is a highly effective, soluble fiber. And it just keeps getting better and better. As we collaborate with product developers like you, we learn about your needs and keep advancing in technology. KELCOGEL® DF Gellan Gum is the next-generation, dual function problem solver for suspension and mouthfeel. Because nature-based ingredients form the core of everything we do, quality and sustainability are built into our DNA. We’re proud to be leading the way in ingredient innovation.

Here are four ways KELCOGEL® Gellan Gum can empower your next beverage innovation:

1. Dual function = less ingredients, more flexibility.

Consumers want to see fewer ingredients listed on product labels. So, expect more out of the ingredients you use: more function and more benefits. KELCOGEL® DF Gellan Gum offers dual function for clean label beverage solutions and cost savings for you. A little accomplishes a lot in terms of suspension, stabilization and texture (more details to come below). We support the development of products with shorter ingredient lists to meet ever-changing consumer demands and evolve our solutions to meet your expectations. You focus on creative product development; we’ll help you rise above all the challenges.

2. Think beyond suspension.

Innovative KELCOGEL® Gellan Gum is a master of long-term suspension, so you don’t have to worry about protein, minerals, vitamins, cocoa powder or fruit settling at the bottom. It also enables exceptional suspension without increasing the viscosity or mouthfeel of your finished beverage. So now it’s time to think big – there is a world of possibility beyond traditional suspension capability just waiting to be unlocked!

3. Stabilization assured.

How much food waste happens because separation has occurred? Maintaining product consistency over the course of shelf life is imperative. Your beverage must deliver the promise of the ingredient benefits in every sip, and it must taste and look good, without separation and settling. As new alternative protein sources come along, so do new stabilization challenges. Protein powders can be difficult to hydrate, and sensitive to heat and pH, so there’s always a threat of protein instability in the finished beverage. KELCOGEL® Gellan Gum forms a fluid gel to stabilize your beverage and prevent phase separation with minimal impact on viscosity. No matter if you’re using dairy milk or plant proteins, KELCOGEL® Gellan Gum provides stabilization.

4. Get superior flavor release and texture.

Great texture can be compared to making a memorable first impression. However, most consumers won’t even think about texture unless it’s inferior. A gelatinous chocolate milk or a watery almond beverage could turn off a customer for good. There is also a lot of body and flavor lost when reducing sugar. We know it can be hard to describe the mouthfeel you want in a finished product, but we encourage formulators to address their texture needs up front in the process to achieve them. Define the richness, creaminess and other specific attributes you want consumers to experience when tasting your beverage and we can help you attain them. Innovative KELCOGEL® Gellan Gum should be the first tool in your texture toolbox. It has excellent taste release and it also plays well with other texturants to help you achieve your desired mouthfeel.

Our global team of market-leading technical experts is ready to help you develop better-for-you beverages that range from light and refreshing to rich and decadent. Let us know your goals and we will be happy to assist you. Ask us about tailoring a KELCOGEL® Gellan Gum solution to address your specific needs, including vegan, Non-GMO Project Verified, organic-compliant, gluten-free and other clean label ideals.

For more information or to request a sample, contact us here.

How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON™ Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON™ Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON™ Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

CP Kelco Launches Online Resource Focused on Innovation and the Power of Nature

ATLANTA, April 14, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new multimedia resource spotlighting its capabilities in action. Filled with value-creating ideas and nature-powered innovation, “Innovation… Powered by Nature” aims to help manufacturers in the food, beverage, home and personal care segments understand market trends and navigate a changing industry landscape through problem-solving and collaboration.

Using nature-powered innovation, CP Kelco’s portfolio is evolving to help meet consumer expectations – from clean label and sustainability to the plant protein megatrend and even the economic impact of the pandemic. See how CP Kelco combines regional insights, market trends, new product prototypes from around the world and key applications to provide innovative solutions to common formulation challenges.

CP Kelco also looks at what’s next—what manufacturers need to have their eye on to pivot for the future: enhanced focus on health and wellness, new processes and technologies, sustainable sourcing and production, and of course, new functional ingredients and applications.

“The industry needs partners to be agile, growth-minded and passionate about anticipating market needs,” said Jérôme Béra, Senior Vice President of Global Marketing. “Innovation happens when we’re collaborating with customers to envision what’s ahead and can tailor solutions to develop new products that meet – and even exceed – consumer expectations. Our new resource is focused on helping companies remain competitive in today’s innovation-driven business landscape.”

“We continue to explore future market needs and exciting possibilities enabled by nature-powered innovation and look forward to engaging even more customers and partners with us on this journey,” Béra added.

Access exclusive insights on market trends, product prototypes from around the world, and key applications and solutions to common formulation challenges by visiting cpkelco.com/innovate.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with over 85 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences.  What sets us apart:

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.

 

Unlocking Nature-Powered Success Through Innovation

Unlocking Nature-Powered
Success Through Innovation

No compromise: The future of food & beverage innovation.

The future of product development is going to be heavily influenced by the convergence of six important concepts. Each is about empowering customers and consumers with abundant, affordable choices and no compromises. Spotting trends early is crucial to the product development process. However, connecting all the pieces allows for full-circle synergy that spurs innovation. 

Simple & Clear Labels

The idea of ‘clean label’ continues to evolve over time but one thing is, well, clear: Consumer demand for transparency is at the forefront.

Manufacturers can earn the trust of consumers by using powerful but minimally processed and sustainably sourced, nature-based ingredients. In addition to a simple and clear ingredient deck, consumers may be looking for less overall ingredients. They may also prefer products that are organic compliant, non-GMO, and with less fat or sugar. That doesn’t have to mean compromise for you or consumers. It just means ingredient functionality becomes more important. We see this spotlight on ingredients continuing to grow as consumers focus on overall health and wellness.

Appealing to the Senses

How many of us have walked into a bakery and been comforted just by the aroma of fresh-baked cookies? Or bought a liquid laundry detergent because the scent reminded us of clean sheets drying on a clothesline in the sun? Let’s face it: a product must look good, smell good, feel and/or taste good to attract consumers. Psychology says some of our most memorable experiences are tied to sensory perception.

Sensory aspects can be the last hurdle for getting consumers to try a new product. Will the plant-based body wash be gentle enough for my sensitive skin? Will my plant-based cheese alternative melt like traditional dairy cheese on my usual Friday night pizza? They may try your product once, but consumers must enjoy – and even prefer – the sensory aspects to make the switch.

Good for You

We believe health and wellness benefits will be inherent in new product offerings going forward, enabling personalized nutrition to become mainstream along with added physical and mental wellness benefits. 

The idea is not limited to food and beverage product development either; there is synergy with the personal care and home care segments. Soothing or invigorating benefits and calming scents are prevalent, with a nod to environmental concerns and skin sensitivities using allergen-free ingredients. 

Good for The Planet

Consumers don’t just want products that are good for them; they want products that are also good for the planet. From small companies to global powerhouses, there has been a noticeable shift towards sustainability as consumers opt for brands that put the environment first. 

We envision products in the future will require less water, land and energy to produce, allowing Mother Nature to flourish, along with animal life. Innovation is already driving this movement forward through the exploration of new, alternative proteins and fermentation technology.

Powered by Nature & New Technology

For almost 90 years, nature has been CP Kelco’s source and inspiration for dozens of powerful ingredients. Along with a steadfast commitment to sustainable sourcing and minimal processing, new ideas help us bring out the best functionality of our nature-based ingredients.

Fermentation is one of those technologies that nature has given us that will ensure reliable functionality as it helps to create a sustainable, resilient future. For customers, it means quality ingredients in quantities small or large, without worry of scarcity due to natural events. For consumers, it means enjoying the products they love while also preserving plants and animals.

Culturally Comprehensive

Foods and beverages are more than nutrition; the products and even the preparation and the sharing of meals often has deep meaning attached to it. In addition to family customs, some foods are consumed due to religious beliefs, with strict dietary laws for promoting spiritual health. Many followers of global religions are vegetarians or follow strict prescriptions for the consumption of animal-based foods, such as kosher and halal.

Others pursue vegetarianism or veganism for their own health reasons or over concern for animal welfare. It also underscores a need for vegan formulations in beauty, personal care and home care products as well. In the future, the spectrum of new product offerings will be more sensitive to consumers’ cultural preferences.

The needs of the marketplace and the global demands of consumers will continue to evolve. However, we see a future full of possibilities, where nature holds the key to innovation with no compromises. CP Kelco will continue to unlock its abundant potential through new products, applications and functionalities. We invite you to be a part of it and explore with us!

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