Category: Household Products

Home / Insights / CELLULON® Cellulose Liquid Is The More Sustainable Suspension Aid

CELLULON® Cellulose Liquid Is The More Sustainable Suspension Aid

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The power of plants is everywhere these days – from what’s on your plate for dinner to how you clean it afterwards. According to Innova Market Insights (April 2021), there is a rising demand for more plant-based cleaning options. Newness is taking shape in plant-powered dishwashing liquid formulations that clean yet are skin-friendly and biodegradable. Consumers have an increasing awareness of synthetic ingredients and their effects, especially on the environment.

Formulators often wonder how using plant-based ingredients might alter functionality in a dishwashing liquid. Will they deliver the same cleaning power to remove tough, baked-on grease? Also, how will the ingredients hold together? Homemade dishwashing liquids are usually quite thin and need to be shaken.

CELLULON® Cellulose Liquid is the more sustainable suspension aid. It’s a biodegradable, nature-based alternative to thickeners such as carbomers. It suspends decorative beads, pearlescents, fragrance encapsulates and scrubbers independently of surfactant level. And it stabilizes in a wide range of conditions with minimal impact on the viscosity of the final product. Made by microbial fermentation, CELLULON® Cellulose Liquid is bio-identical to cellulose commonly found in nature. Yet our patented process creates a continuous, reticulated network with a very high surface area-to-weight ratio. This 3D net adds reliable structuring and a true yield value at low concentrations in a formulation. 

Ease of Use

Comes pre-activated and ready to use. No pH adjustment required. Easy to disperse under low-to-moderate mixing conditions.

Excellent Performance

Low use level of 0.5-5% w/w. Provides suspension and stabilization without significantly altering the pour viscosity of the formulation. Freeze-thaw stable to -20° C for at least 5 cycles.

Cost Efficient

Suitable for economic formulations as well as highly concentrated formulations, including unidose laundry systems. Cellulose is not water-soluble. Formulating into low/no-water formulations is possible! 

 

Have questions about a specific formulation? Contact us. 

 
Home / Insights / How to Clean Up Home Care Products

How to Clean Up Home Care Products

Consumers across all segments like to read product labels before purchasing. They have great expectations for ingredient transparency and would like brands to show how “clean” their labels are. We’ve seen the rise of ‘clean beauty’ transforming the personal care market. The trend has also reached home care, including laundry detergent, fabric softeners and dishwashing detergent. (Should we call it clean cleaning?) Let’s take a look at how it started and how it’s going.

In 2020, a survey by IBM and the National Retail Federation looked at consumer shopping behavior in 28 countries.

Nearly eight in 10 survey respondents said that sustainability was important. Seven in 10 said they were looking for specific attributes in their product choice, and nearly six in 10 would change their shopping habits to help reduce negative environmental impact.

What do consumers look for? Here is a partial list of issues that could be important:

Not containing chemicals harmful to my family

Not containing chemicals harmful to the environment

Biodegradable

Free from plastics

Made from plants/vegan

Food-grade ingredients

Paraben free

Understanding of fragrance ingredients/use essential oils

Hypoallergenic/Gentle on skin

Cruelty free

Concentrated formula

No product waste/recyclable packaging

Treatment of employees and concern for community

As we can see from the list above, the issues reflect a concern of “doing no harm” to the health of humans, animals and our waterways.

Why Biodegradability Is Central to Sustainability

Manufacturers are turning to more plant-based surfactants, enzymes and other functional materials rather than petroleum-based solutions, and more concentrated formulations for less packaging. However, ingredients also need to be biodegradable to break down rapidly in a way that is not harmful to the environment or waterways.

Researchers estimate that about eight million metric tons of waste plastic enters the ocean every year. Microplastics – those scrubbing, pearlescent and fragrance beads used to differentiate home and personal care formulations – were part of the plastic problem. They began to appear in body washes, liquid face soaps, dishwashing liquid, liquid laundry detergents and fabric softeners in the ‘70s. Consumers liked the idea of scent capsules that helped provide long-lasting freshness. Manufacturers liked that they were economical and rinsed off easily. 

However, the microplastics also passed straight through wastewater treatment systems, which were not designed to filter them. Since the microplastics were not biodegradable, they tended to accumulate in waterways and could be ingested by marine life, potentially entering our food supply. Many countries now ban the use of microplastics, and the search is on for a biodegradable alternative.

CELLULON® Cellulose Liquid: A Biodegradable Stabilizer

Any new technology to replace microplastics will require something to stabilize it in liquid formulations. CELLULON® Cellulose Liquid may be just the hero stabilizer that formulators need. Chemically identical to plant-derived cellulose, CELLULON® Cellulose Liquid is produced by a microbial fermentation process.

This provides several unique benefits:

  • It is biodegradable and eco-friendly with a lifecycle not dependent on land and water usage
  • It forms a 3D, net-like structure to easily suspend opacifiers
  • High surface area-to-weight ratio
  • Not sensitive to temperature, salt or pH
  • Compatible with highly concentrated formulas
  • Disperses easily
  • Dilutes quickly
  • Won’t thicken or affect pour viscosity
  • Dependable, batch-to-batch repeatability for
    scale up
  • Low cost in use

In summary, biodegradability should be an essential part of your sustainability commitment when looking to clean up your home care formulations.

Home / Media Hub / CP Kelco Launches Online Resource Focused on Innovation and the Power of Nature

CP Kelco Launches Online Resource Focused on Innovation and the Power of Nature

ATLANTA, April 14, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new multimedia resource spotlighting its capabilities in action. Filled with value-creating ideas and nature-powered innovation, “Innovation… Powered by Nature” aims to help manufacturers in the food, beverage, home and personal care segments understand market trends and navigate a changing industry landscape through problem-solving and collaboration.

Using nature-powered innovation, CP Kelco’s portfolio is evolving to help meet consumer expectations – from clean label and sustainability to the plant protein megatrend and even the economic impact of the pandemic. See how CP Kelco combines regional insights, market trends, new product prototypes from around the world and key applications to provide innovative solutions to common formulation challenges.

CP Kelco also looks at what’s next—what manufacturers need to have their eye on to pivot for the future: enhanced focus on health and wellness, new processes and technologies, sustainable sourcing and production, and of course, new functional ingredients and applications.

“The industry needs partners to be agile, growth-minded and passionate about anticipating market needs,” said Jérôme Béra, Senior Vice President of Global Marketing. “Innovation happens when we’re collaborating with customers to envision what’s ahead and can tailor solutions to develop new products that meet – and even exceed – consumer expectations. Our new resource is focused on helping companies remain competitive in today’s innovation-driven business landscape.”

“We continue to explore future market needs and exciting possibilities enabled by nature-powered innovation and look forward to engaging even more customers and partners with us on this journey,” Béra added.

Access exclusive insights on market trends, product prototypes from around the world, and key applications and solutions to common formulation challenges by visiting cpkelco.com/innovate.

About CP Kelco

CP Kelco is a nature-based ingredient solutions company with over 85 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences.  What sets us apart:

  • Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
  • Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
  • Committed to providing responsibly sourced and produced ingredients.
  • Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.

 

Home / Insights / CELLULON® Cellulose Liquid

CELLULON® Cellulose Liquid

Meet Komagataeibacter xylinum, Kx for short. Watch and learn about this bacterium’s phenomenal sustainability super power. KX’s newly discovered talent—Fermentation Derived Cellulose— makes sparkling home care and personal care products jump off the shelf.

Home / Applications / Household Products

In today’s highly competitive liquid laundry detergent market, pursuit in increasing a product’s performance position presents multiple growth opportunities.

Suspending useful ingredients, such as decorative beads and perfumed encapsulates, can draw consumers’ eyes to the product on a shelf while also delivering on their sensorial expectations; however, creating a consumer-friendly and appealing system that reliably suspends and uniformly distributes these components has historically proven difficult, if not impossible. That’s where we come in. Our products are designed to help you formulate to overcome technical hurdles to create a longer-lasting freshness promise to consumers with easy-to-use ingredients.

Home / Applications / Household Products

Despite competition from powders and wipes, liquid cleaners and polishes remain the predominant form for most household cleaning products. There are so many opportunities for growth and product line extension with formulation innovation and packaging.

Work with us to create or improve products with ingredients that can provide:

• Rapid coverage of large surface areas
• Enhanced cling to vertical and inclined surfaces
• Increased residence time of active ingredients on the surface prolonged fragrance release
• Settling prevention of abrasive particles in storage
• High functionality at low concentration
• Easy application from the bottle
• The quality of removal by flushing, rinsing or wiping
• The ability to mix easily and fill into bottles
• Functionality without interference with the performance of the cleaning agent

We offer extensive formulation technical expertise and a wide-range of nature-based ingredients for liquid cleaners and polishes.

Home / Applications / Household Products

Water-based air freshener gels remain an important product format within the air care market. Consumers seek gels that are safe and simple to use, visually attractive, offered in creative packaging, and provide fragrance release over an extended period of time.

We offer a wide range of ingredients specially designed for air freshener gels.  Choices span from well-established industry brands to newly introduced products thanks to our extensive, global research and development. We understand the formulation factors to consider in achieving specific product features and label claims.

Home / Applications / Household Products

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Fermentation-Derived Cellulose (FDC) is our biodegradable and eco-friendly product that is ideal for use in Fabric Care, Home Care and Personal Care applications. Its unique cellulose structure creates invisible a 3-D reticulated network which has excellent functionality even in high surfactant or non-aqueous systems. The uniqueness of FDC’s reticulated network provides suspension without additional viscosity for particulates such as decorative micro beads, encapsulated fragrance or encapsulated enzymes.

FDC is very versatile and retains its functional characteristics over a very wide pH range, under challenging temperature, and is compatible with salt and enzymes. Its low use levels make it a cost-effective option and enables differentiated offering. Microbial fermentation process using nature derived ingredients creates a distinct advantage and supports attributes of being eco friendly and sustainable!

FDC on Purpose

Did you know our cellulose is fermented from the same microorganism that produces nata de coco? It is chemically identical to cellulose made by plants. However, the best part of this readily biodegradable, eco-friendly solution is that it offers superior performance and can support customers trying to avoid harmful microplastics and synthetics. Learn more…

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