In today’s highly competitive liquid laundry detergent market, pursuit in increasing a product’s performance position presents multiple growth opportunities.

Suspending useful ingredients, such as decorative beads and perfumed encapsulates, can draw consumers’ eyes to the product on a shelf while also delivering on their sensorial expectations; however, creating a consumer-friendly and appealing system that reliably suspends and uniformly distributes these components has historically proven difficult, if not impossible. That’s where we come in. Our products are designed to help you formulate to overcome technical hurdles to create a longer-lasting freshness promise to consumers with easy-to-use ingredients.

Despite competition from powders and wipes, liquid cleaners and polishes remain the predominant form for most household cleaning products. There are so many opportunities for growth and product line extension with formulation innovation and packaging.

Work with us to create or improve products with ingredients that can provide:

• Rapid coverage of large surface areas
• Enhanced cling to vertical and inclined surfaces
• Increased residence time of active ingredients on the surface prolonged fragrance release
• Settling prevention of abrasive particles in storage
• High functionality at low concentration
• Easy application from the bottle
• The quality of removal by flushing, rinsing or wiping
• The ability to mix easily and fill into bottles
• Functionality without interference with the performance of the cleaning agent

We offer extensive formulation technical expertise and a wide-range of nature-based ingredients for liquid cleaners and polishes.

Water-based air freshener gels remain an important product format within the air care market. Consumers seek gels that are safe and simple to use, visually attractive, offered in creative packaging, and provide fragrance release over an extended period of time.

We offer a wide range of ingredients specially designed for air freshener gels.  Choices span from well-established industry brands to newly introduced products thanks to our extensive, global research and development. We understand the formulation factors to consider in achieving specific product features and label claims.

Household products is a solid growth category, yet contains multiple formulation challenges based on diversifying consumer demands, environmental issues, and preference for reasonably priced, high-performance products.

Cutting-edge innovation is at the heart of success in this category. Our vast ingredient choices and expertise makes us the industry’s go-to development partner when it comes to the full range of household products that cater to specific consumer demographics, needs and lifestyles.