Answering Your Questions From the Skincare Ingredient Webinar

Thanks for all the great questions you sent during our recent webinar with Tom Vierhile of Innova Market Insights called How to Choose the Best Ingredient for Your Sustainable Skin Care Formulation. There were so many that we did not have time to answer them live. Here, we’ve gathered them all and appreciate the chance to provide recommendations for some of your formulation challenges.

Trends with Innova Market Insights

The good news is that consumers are keeping an open mind when it comes to new skincare ingredients. According to Innova’s Beauty, Household, and Personal Care 2023 survey, just over 40% of American consumers believe that new technologies and ingredients can make personal care products more effective. This leaves the door open to innovative new ingredients and new ingredients with a story behind them, especially one that references hot button topics like sustainability, may have an inside track here. 

Globally, consumers in Brazil and China are most enthusiastic. Over 70% of Brazilian consumers believe that new technologies and ingredients can make personal care products more effective.

One trend that is a “sleeper” and could evolve into something serious is around the skin microbiome. Few, if any products, were talking about the skin microbiome just a few years ago. As recently as 2018, the claims were non-existent. But today, we’re starting to see companies talking about the skin microbiome and how this has an impact on whole body health. This is also tied in with the use of prebiotic and probiotic ingredients. 

Regarding the skin microbiome alone, Innova reports that 2% of facial skin care products mentioned the skin microbiome in 2022. Ingredients that can either improve the health of the skin microbiome or at least not negatively impact it could be in a sweet spot, going forward.

This is a tough question. Consumers consider a variety of factors when they are shopping for products and sustainability is one of many attributes that may be considered. Price and performance are likely to rank as higher concerns for consumers, but the good news is that 4 in 10 American consumers say they are willing to pay more for personal care products that are sustainable. 

The big question is probably how much more, and that is something I do not have an answer to. What we are seeing in the food and beverage space here at Innova is that the halo around environmental claims is expanding to the point where sustainability is becoming a more important facet of the “clean label” trend, one that has the potential to move the sales needle, moving forward. 

KELCOSENS™ Citrus Fiber

Single step and direct extraction from peels helps to retain pectin, which boosts KELCOSENS™ Citrus Fiber’s effectiveness as an emulsion stabilizer. Other citrus fibers are produced once the pectin has been extracted.

Replacing Emulsifiers & Synthetics

All three are effective at stabilizing emulsions in personal care product development. We like to call KELCO-CARE® Diutan Gum a “super xanthan gum” that stabilizes and thickens with a silky feel and no tack. UniqSens™ SFE System is a xanthan-based blend optimized to provide stability and flexibility in process as well a more desirable sensory compared to single ingredients. KELCOSENS™ Citrus Fiber is the newest stabilizer in our portfolio. It delivers a remarkably refreshing and light feel while being upcycled from food waste.

Xanthan gum is not a traditional emulsifier, but it can be used to help stabilize emulsions by providing high viscosity to the water phase, which slows the movement/agglomeration of droplets.

KELCOSENS™ Citrus Fiber and UniqSens™ SFE System are two great, nature-based ingredient offerings for developing emulsifier-free systems. But you could say that all of our ingredients can contribute to stable emulsions by providing viscosity to the water phase. Some are more efficient thickeners than others, some work in limited pH range or require heat, and each contributes a unique feel or texture. These factors all play a role in deciding which ingredient to incorporate in your formulation, and we are always happy to advise on product recommendations for specific needs.

This really depends on your specific system and the rest of your formulation. For instance, if you are trying to replace waxy emulsifiers (such as PEG-100 Stearate), you may find the need to include a waxy component in your oil phase to maintain the same feel. Also, the stabilization mechanism is completely different so every formulation needs to be assessed.

We might recommend KELTROL® Xanthan Gum since it is an efficient thickener that works in robust conditions. It has a wide working pH range and is compatible with many surfactant types/levels. It can be easily incorporated and is cold-processable with transparent grades available.

If you also are working with a sulphate-free formula, GENUVISCO® CG-129 Carrageenan could technically be a good option in this case. Here is a prototype for you to try.

Our portfolio of nature-based and bio-based ingredients provides a broad range of sensorial benefits when utilized alone or in combination with one another. From upcycled KELCOSENS™ Citrus Fiber to GENU® Carrageenan and beyond, each product is developed on purpose, with a good sustainability story to back it up.

We can provide you with a life cycle assessment so you can see for yourself. And, we can help you achieve your product goals – everything from silky thin serums to gels to luxe creams. We would be happy to help if you are looking for a specific sensory profile. We also have options to support vegan, ECOCERT® and COSMOS® certification claims.

Nature-Based Innovation

We are texture experts; however, you can expect from us more understanding coming soon on the functional performance of our ingredients beyond rheology. For example, the area of skin health.

According to some of the interactions that our customers have experienced, consumers tend to believe that natural means “healthy” or “good for you” and “good for the planet”. Whether it is an active ingredient or a supporting ingredient, we’ve noticed that consumers generally believe the manufacturer has found a better alternative; one that leaves the world in a better place as well.

Generally speaking, if an ingredient is friendly to our skin’s microbiome, then it means that it is much less likely to irritate skin or disrupt the microbial balance. Some natural/more sustainable ingredients can have a positive impact on the microbiome by helping to maintain the diverse skin ecosystem.

Yes, CP Kelco produces a full range of nature-based and bio-based ingredients with grades that can be used across a variety of applications. We started approximately 90 years ago making pectin for food applications such as jams and jellies. Our products are now utilized in the food, pharmaceutical, oral and personal care, household, and oil and gas industries. We have grades available to address the needs of our customers and can help them meet organic, halal, kosher, non-GMO and other clean label-friendly goals.

Texture Challenges

We recommend adding xanthan gum early in the process (before surfactants, after chelator), but this is more to ensure full hydration, which can affect transparency. You could also make a slurry or pre-blend with other powders (if any) to prevent lumps and assure proper dispersion.

Somewhere around 0.05% should still allow for sprayable texture while providing stabilization benefits when using KELCOGEL® CG-LA Gellan Gum.

We have paired both forms of KELCOGEL® Gellan Gum together in sprayable formulas for high stability depending on what the pH/processing conditions allow. In your system, you may find that you only need one. Our best recommendation would be to reach out to our CP Kelco team of technical experts for personalized advice.

Sun Care

Here are some bio-based ingredient options for you:

  • UniqSens™ SFE System is a great sunscreen stabilizer. It is highly compatible with multiple UV filters, as well as various processes and equipment. It is a ready-to-use solution for a seasonal final product.

  • KELCOGEL® Gellan Gum and its fluid gel technology enable suspension in thin, sprayable liquids, providing an ideal wider spray pattern compared to other nature-based solutions, as well as heat resistance that can help the emulsion stay stable over summer’s high temperatures. Try this free sunscreen prototype to see for yourself: Let’s Get Physical Sunscreen Recipe Card.

Yes, KELCOSENS™ Citrus Fiber can be an effective stabilizer in sun care and deliver a slight cooling effect that can be refreshing on the skin. It should be used at 1-2% and a pH between 3.0 and 6.0. It is best when used with a supporting emulsifier or stabilizer.

It will provide great emulsion stability. However, it will generate less viscosity per gram used. We don’t have a direct comparison, but we expect large differences in expected usage levels:

  • Synthetic stabilizers expected usage level: 0.1%-0.5%
  • KELCOSENS™ Citrus Fiber expected usage level: 1.0%-2.0%
  •  

SPF does not affect KELCOSENS™ Citrus Fiber However, the pH of the overall formula will affect its performance. Different UV filters may require different pH levels to function properly.

  • Most chemical, organic and non-mineral UV filters can be used at pH 5-6 with no problem.
    • PBSA is an organic UV filter that requires pH > 6.8 to avoid crystallization and thus will not work with KELCOSENS™ Citrus Fiber.

  • Mineral sunscreens using zinc oxide are normally formulated at pH 6.5-7.5 which is outside of the acceptable pH range for KELCOSENS™ Citrus Fiber.
    • Zinc oxide requires pH > 6.5 to avoid dissolving and destabilizing the formula.
  • Mineral sunscreens using titanium dioxide without zinc oxide can be made at pH 5-6 and should work just fine with KELCOSENS™ Citrus Fiber.

Please note that without having the exact product formulation, we can only provide general guidance and cannot guarantee results. Feel free to reach out to our team of technical experts for more personal assistance. 

Answering Your Questions From the Skincare Ingredient Webinar

Thanks for all the great questions you sent during our recent webinar with Tom Vierhile of Innova Market Insights called How to Choose the Best Ingredient for Your Sustainable Skin Care Formulation. There were so many that we did not have time to answer them live. Here, we’ve gathered them all and appreciate the chance to provide recommendations for some of your formulation challenges.

Trends with Innova Market Insights

The good news is that consumers are keeping an open mind when it comes to new skincare ingredients. According to Innova’s Beauty, Household, and Personal Care 2023 survey, just over 40% of American consumers believe that new technologies and ingredients can make personal care products more effective. This leaves the door open to innovative new ingredients and new ingredients with a story behind them, especially one that references hot button topics like sustainability, may have an inside track here. 

Globally, consumers in Brazil and China are most enthusiastic. Over 70% of Brazilian consumers believe that new technologies and ingredients can make personal care products more effective.

One trend that is a “sleeper” and could evolve into something serious is around the skin microbiome. Few, if any products, were talking about the skin microbiome just a few years ago. As recently as 2018, the claims were non-existent. But today, we’re starting to see companies talking about the skin microbiome and how this has an impact on whole body health. This is also tied in with the use of prebiotic and probiotic ingredients. 

Regarding the skin microbiome alone, Innova reports that 2% of facial skin care products mentioned the skin microbiome in 2022. Ingredients that can either improve the health of the skin microbiome or at least not negatively impact it could be in a sweet spot, going forward.

This is a tough question. Consumers consider a variety of factors when they are shopping for products and sustainability is one of many attributes that may be considered. Price and performance are likely to rank as higher concerns for consumers, but the good news is that 4 in 10 American consumers say they are willing to pay more for personal care products that are sustainable. 

The big question is probably how much more, and that is something I do not have an answer to. What we are seeing in the food and beverage space here at Innova is that the halo around environmental claims is expanding to the point where sustainability is becoming a more important facet of the “clean label” trend, one that has the potential to move the sales needle, moving forward. 

KELCOSENS™ Citrus Fiber

Single step and direct extraction from peels helps to retain pectin, which boosts KELCOSENS™ Citrus Fiber’s effectiveness as an emulsion stabilizer. Other citrus fibers are produced once the pectin has been extracted.

Replacing Emulsifiers & Synthetics

All three are effective at stabilizing emulsions in personal care product development. We like to call KELCO-CARE® Diutan Gum a “super xanthan gum” that stabilizes and thickens with a silky feel and no tack. UniqSens™ SFE System is a xanthan-based blend optimized to provide stability and flexibility in process as well a more desirable sensory compared to single ingredients. KELCOSENS™ Citrus Fiber is the newest stabilizer in our portfolio. It delivers a remarkably refreshing and light feel while being upcycled from food waste.

Xanthan gum is not a traditional emulsifier, but it can be used to help stabilize emulsions by providing high viscosity to the water phase, which slows the movement/agglomeration of droplets.

KELCOSENS™ Citrus Fiber and UniqSens™ SFE System are two great, nature-based ingredient offerings for developing emulsifier-free systems. But you could say that all of our ingredients can contribute to stable emulsions by providing viscosity to the water phase. Some are more efficient thickeners than others, some work in limited pH range or require heat, and each contributes a unique feel or texture. These factors all play a role in deciding which ingredient to incorporate in your formulation, and we are always happy to advise on product recommendations for specific needs.

This really depends on your specific system and the rest of your formulation. For instance, if you are trying to replace waxy emulsifiers (such as PEG-100 Stearate), you may find the need to include a waxy component in your oil phase to maintain the same feel. Also, the stabilization mechanism is completely different so every formulation needs to be assessed.

We might recommend KELTROL® Xanthan Gum since it is an efficient thickener that works in robust conditions. It has a wide working pH range and is compatible with many surfactant types/levels. It can be easily incorporated and is cold-processable with transparent grades available.

If you also are working with a sulphate-free formula, GENUVISCO® CG-129 Carrageenan could technically be a good option in this case. Here is a prototype for you to try.

Our portfolio of nature-based and bio-based ingredients provides a broad range of sensorial benefits when utilized alone or in combination with one another. From upcycled KELCOSENS™ Citrus Fiber to GENU® Carrageenan and beyond, each product is developed on purpose, with a good sustainability story to back it up.

We can provide you with a life cycle assessment so you can see for yourself. And, we can help you achieve your product goals – everything from silky thin serums to gels to luxe creams. We would be happy to help if you are looking for a specific sensory profile. We also have options to support vegan, ECOCERT® and COSMOS® certification claims.

Nature-Based Innovation

We are texture experts; however, you can expect from us more understanding coming soon on the functional performance of our ingredients beyond rheology. For example, the area of skin health.

According to some of the interactions that our customers have experienced, consumers tend to believe that natural means “healthy” or “good for you” and “good for the planet”. Whether it is an active ingredient or a supporting ingredient, we’ve noticed that consumers generally believe the manufacturer has found a better alternative; one that leaves the world in a better place as well.

Generally speaking, if an ingredient is friendly to our skin’s microbiome, then it means that it is much less likely to irritate skin or disrupt the microbial balance. Some natural/more sustainable ingredients can have a positive impact on the microbiome by helping to maintain the diverse skin ecosystem.

Yes, CP Kelco produces a full range of nature-based and bio-based ingredients with grades that can be used across a variety of applications. We started approximately 90 years ago making pectin for food applications such as jams and jellies. Our products are now utilized in the food, pharmaceutical, oral and personal care, household, and oil and gas industries. We have grades available to address the needs of our customers and can help them meet organic, halal, kosher, non-GMO and other clean label-friendly goals.

Texture Challenges

We recommend adding xanthan gum early in the process (before surfactants, after chelator), but this is more to ensure full hydration, which can affect transparency. You could also make a slurry or pre-blend with other powders (if any) to prevent lumps and assure proper dispersion.

Somewhere around 0.05% should still allow for sprayable texture while providing stabilization benefits when using KELCOGEL® CG-LA Gellan Gum.

We have paired both forms of KELCOGEL® Gellan Gum together in sprayable formulas for high stability depending on what the pH/processing conditions allow. In your system, you may find that you only need one. Our best recommendation would be to reach out to our CP Kelco team of technical experts for personalized advice.

Sun Care

Here are some bio-based ingredient options for you:

  • UniqSens™ SFE System is a great sunscreen stabilizer. It is highly compatible with multiple UV filters, as well as various processes and equipment. It is a ready-to-use solution for a seasonal final product.

  • KELCOGEL® Gellan Gum and its fluid gel technology enable suspension in thin, sprayable liquids, providing an ideal wider spray pattern compared to other nature-based solutions, as well as heat resistance that can help the emulsion stay stable over summer’s high temperatures. Try this free sunscreen prototype to see for yourself: Let’s Get Physical Sunscreen Recipe Card.

Yes, KELCOSENS™ Citrus Fiber can be an effective stabilizer in sun care and deliver a slight cooling effect that can be refreshing on the skin. It should be used at 1-2% and a pH between 3.0 and 6.0. It is best when used with a supporting emulsifier or stabilizer.

It will provide great emulsion stability. However, it will generate less viscosity per gram used. We don’t have a direct comparison, but we expect large differences in expected usage levels:

  • Synthetic stabilizers expected usage level: 0.1%-0.5%
  • KELCOSENS™ Citrus Fiber expected usage level: 1.0%-2.0%
  •  

SPF does not affect KELCOSENS™ Citrus Fiber However, the pH of the overall formula will affect its performance. Different UV filters may require different pH levels to function properly.

  • Most chemical, organic and non-mineral UV filters can be used at pH 5-6 with no problem.
    • PBSA is an organic UV filter that requires pH > 6.8 to avoid crystallization and thus will not work with KELCOSENS™ Citrus Fiber.

  • Mineral sunscreens using zinc oxide are normally formulated at pH 6.5-7.5 which is outside of the acceptable pH range for KELCOSENS™ Citrus Fiber.
    • Zinc oxide requires pH > 6.5 to avoid dissolving and destabilizing the formula.
  • Mineral sunscreens using titanium dioxide without zinc oxide can be made at pH 5-6 and should work just fine with KELCOSENS™ Citrus Fiber.

Please note that without having the exact product formulation, we can only provide general guidance and cannot guarantee results. Feel free to reach out to our team of technical experts for more personal assistance. 

Answers to Your Top Functional Gummy Questions

During our recent webinar on formulating functional gummies, we asked you to send us your toughest questions. We received an incredible response, so we know that you are as passionate about this subject as we are! Most of the questions we received could be divided into themes of heat stability, alternatives to gelatin, sugar free and fortification challenges. Please see the answers below from the experts at our innovation centers:

Because of the global nature of e-commerce, you will begin to see more commonalities across the regions. However, each region will still add its unique touch to appeal to local needs. Pay attention to the emerging trend of personalization that we discussed in the webinar. 

Not everyone is ready for 3D printing but the idea of tailoring solutions to lifestyle, age, beliefs (such as vegan and halal), and health goals helps consumers to feel more catered to and included. That kind of personalization will be welcome in any region.

This will depend on the functional ingredients to be used. Use level is important as well as the pH each ingredient may bring to the product. Next, one will need to ensure a gelling agent aligns with the formulation, labeling and processing requirements. 

For example, our GENU® Pectin can do an excellent job of setting and providing stability to products with a lower pH. However, if the type of minerals or flavor of the product results in a higher pH (from 4.0–5 or above), then we can also recommend another grade of pectin or perhaps GENUGEL® Carrageenan might be a better choice.

Functional compounds may have different sensitivities to temperature and pH, and there are technologies like encapsulation that can help to protect these actives. In a functional gummy process, these compounds are typically added before acidification, or as late in the process before deposit. The recommendation is to mix them with either glycerin or corn syrup to provide some protection. 

This step can impact the product’s overall pH, so we advise using a gelling agent that tolerates this variability. Our GENU® Pectin for fortified gummies can be a good option to maintain gelling and texture characteristics.

It is possible to replace sugar and corn syrup with other solids or bulk ingredients. A key consideration for these ingredients is solubility, as you will want to provide a minimum amount of total soluble solids for gelling agents to set (thinking about pectin), and for the end product to have good firmness and stability. Therefore, polyols or soluble fiber are typically used.

Other ingredients can be used but firmness may be reduced as their solubility and composition varies, depending on the ingredient.  

Melting and stickiness may be caused by moisture migration into the product. To eliminate the possibility of this issue coming from the hydrocolloid ingredient, it is important to understand if it has been properly dispersed and hydrated, and if the pH of the product is suitable for its functionality. Another reason can be related to the carbohydrate composition, so the amounts of sugar and corn syrup (or other solids) should be reviewed.

This can also be a common problem with gelatin gummies because of their heat instability, especially when trying to ship for e-commerce or during warm summer months when the temperature can exceed 30°C. There are other ingredient options available with better heat stability than gelatin, such as our GENU® Pectin and GENUGEL® Carrageenan.

CP Kelco has several nature-based solutions — not animal based — that can meet your requirements. They can produce a variety of textures, so matching the texture of one gelling agent with another requires looking at the source, hydration and gelling properties of the different ingredients. You may even prefer a blend. We would be happy to collaborate and recommend the ingredient combination that makes the most sense, considering your texture and labeling needs.

In general, sensory evaluations of GENU® Pectin show that it has a softer, chewy bite, and it can enhance fruit flavors you may be using. Our GENUGEL® Carrageenan is another vegan option. It will not stick to teeth, and it has more of an elastic but refreshing chew. Both pectin and carrageenan can provide shelf stability and higher temperature resistance, for a non-melting and non-sticky performance.

Pectin can be a very good option for temperature stability. Once pectin sets, it forms a thermally stable gel that tolerates higher shipping temperatures than gelatin, which tends to melt at 35°–40°C. If in addition the goal is to maintain texture, a partial replacement of gelatin with pectin can be considered.

Gellan gum is often used in combination with other gelling agents, such as carrageenan or pectin to adjust the texture. KELCOGEL® Gellan Gum provides a firm texture while carrageenan provides a texture range going from firm to elastic. Gellan gum, carrageenan and pectin all have a wide pH working range, heat stability and fast setting rate with great flavor release, making them very compatible ingredients.

Finally, the total soluble solids (TSS) to deposit gummies should be between 77%–78%, with the final TSS typically between 80%–82%. This allows for product stability and texture. It can be achieved with a variety of sweeteners or bulk ingredients, depending on the characteristics of the end product.

Typically, the same equipment can be used when working with other gelling agents like pectin or carrageenan. The main considerations to include or adjust in the process are around hydration and dissolution of the ingredients, as well as higher setting and gelling temperatures. 

The concentration of vitamins, minerals or other active ingredients are typically determined by the amount per serving that is intended for gummy supplements to provide. Pectin can be used in formulas where these ingredients are included at higher concentrations (e.g., between 15%–20%), as long as the conditions of pH and solids are still maintained for pectin to set. We have a variety of pectins that can be evaluated to provide good gelling and texture to different types of functional gummies.

colorful candyPectin can be used either on its own or in combination with other gelling agents to create liquid-filled gummies, and it is a very good option when thinking about vegan or label-friendly alternatives. Our pectin portfolio includes a variety of options that can be recommended depending on formulation and texture needs. 

Some functional ingredients can either shift the pH conditions that allow pectin to set or can be a source of ions that may affect pectin gelation. Working on selecting the right type of pectin can improve setting and overall texture, in the presence of botanical or functional ingredients.

To prevent syneresis in gummies, there are a few things to consider. First, it’s important to maintain the total soluble solids at 80%–82% or correct them if needed. Typically, an increase in soluble solids helps.

Another consideration would be around the gelling agent. For example, the sweeteners or bulking agents typically used in sugar-free gummies tend to provide a weaker pectin gel and more tendency for syneresis, so an increase of 5%–10% of pectin should do a better job at holding water and maintaining firmness.

One more suggestion is to increase the stoving temperature to 35°–45°C to improve drying efficiency.

Finally, if there are any reducing sugars in the bulking agents used in the sugar-free or sugar-reduced formula, they can be adjusted by either decreasing the amount of glucose syrup or reducing the holding time at which the candy mass is exposed at high temperature and low pH.

Looking for more on functional gummies?

Frequently Asked Questions

General FAQs

What is Gellan Gum?

Gellan gum is a nature-based ingredient that has a variety of purposes in foods and beverages, including stabilization, suspension and thickening/texturizing.

When and how was gellan gum discovered?

Gellan gum was first discovered by scientists growing in a lily pond in Pennsylvania, USA in 1978.

Gellan-Gum_Fermentation

How is gellan gum produced?

Gellan gum is produced by bacteria via fermentation, which is the same process responsible for many great foods, including beer, wine, cheese, soy sauce, yogurt, bread and more.

Is gellan gum safe?

Yes. Gellan gum has been extensively studied, tested and proven safe for use in food for 30+ years. In fact, Gellan gum has been approved for use by the U.S. Department of Agriculture, the European Union and the World Health Organization’s Joint Council on Food Additives. 

Is gellan gum vegan/organic/gluten-free/etc.?

Gellan gum is a vegetarian ingredient and can even be used as a plant-based substitute for gelatin. Further, it has been approved by the USDA for use in organic foods. Vegan, non-GMO, allergen-free, gluten-free, and halal/kosher diet-approved versions of the ingredient are also available.

Food & Beverage FAQs

How is gellan gum used?

Gellan gum is a multi-functional ingredient that helps make food more consistent in flavor, texture and nutrients. Specifically, it can be used to stabilize and suspend ingredients in foods/beverages. Take for example a glass of almond milk that’s enhanced with calcium – without gellan gum, the calcium and minerals (along with almond sediment) would settle at the bottom. 

If you’ve ever poured chocolate syrup into a glass of milk, you were probably left with some of the chocolate syrup at the bottom of your glass. Without gellan gum, you’d have similar issues with many beverages found on shelves today. Thanks to gellan gum, nutrients are evenly dispersed so you can enjoy the same great taste and nutritional content from the start to the finish – no stirring necessary. 

With-Without_Gellan Gum

Can you explain texture, suspension and stabilization?

You don’t often hear people describe foods and beverages with words like texture, suspension and stabilization – but these terms describe how gellan gum helps make the product you’re consuming more enjoyable. 

For example, yogurts are expected to have a creamy “texture” with fruit pieces “suspended” throughout, instead of having all the fruit lumped together at the bottom.  

Gellan gum helps by: 

  • Evenly distributing protein, minerals, fruit pieces and/or flavors like cocoa or coffee, without you even knowing the gellan gum is there.
  • Preventing separation during a product’s shelflife (i.e., ensuring yogurt isn’t runny or lumpy when you open a container, etc.)

What other kinds of food/beverages feature gellan gum?

Gellan gum is found in a variety of popular food and beverage products, including dairy products, drinking yogurts, as well as alternative protein drinks and juices. 

It can also be used as a vegan replacement for gelatin in candies (e.g., gummy bears), and is found in many bakery products and fillings.