
Author: Andrew Faust



As part of CP Kelco’s growing network of innovation and technical support facilities around the world, we recently launched our newest global innovation center in Atlanta. This open, collaborative space was designed for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products. We’re excited to share an inside look.
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“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving. We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
– Didier Viala, President of CP Kelco

Collaboration was an important consideration when designing the new innovation center, as we wanted to create a space that fosters and inspires an environment of creativity and ideation. Our customers are passionate and intent on staying ahead of industry trends and desire partners who are highly skilled and can help them through the product development process – we’ve built the new innovation center with this in mind. When we’re collaborating with our customers to solve their formulation challenges and discover new applications and custom solutions, the possibilities are endless.

Some great features of our 24,000 square-foot innovation center:
- Labs devoted to microbiology, fermentation science, R & D, and consumer and industrial applications development
- A food and beverage pilot plant to support customers with production scale-up
- A sensory evaluation space to conduct sensory studies to better understand customer preferences
- A large chef’s kitchen to develop and test recipes featuring our nature-based ingredients
- Open meeting spaces that encourage collaboration and can be customized for various events

Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).
We’re excited to welcome new and existing customers to the new innovation center to see our capabilities firsthand and collaborate with us.


Espanol
Bebida de Avena y Chocolate
Português
Chocolate Em Bebida


ATLANTA, June 24, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the extension of its distribution relationship with Azelis in India, Indonesia, Malaysia and Thailand. CP Kelco’s product range is a significant addition to Azelis’ portfolio and the new distribution agreement marks an important milestone in the strong and continuously developing collaboration between both companies globally.
Azelis’ local sales coverage, proven growth track record and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in India, Indonesia, Malaysia and Thailand.
Azelis will distribute the complete range of CP Kelco’s products, including GENU® Pectin, KELCOGEL® Gellan Gum, GENU® Carrageenan, KELTROL® Xanthan Gum, CELLULON™ Fermentation-Derived Cellulose and, the newest addition, NUTRAVA™ Citrus Fiber. Effective July 11th, in India, Azelis will cover the market of Food; in Malaysia, Food and Consumer & Industrial (C&I) ; and in Indonesia, C&I, in addition to the existing Food appointment. Effective August 1st, Azelis will cover C&I application segments in Thailand.
James Schkade, Senior Vice President, Global Commercial at CP Kelco cited, “CP Kelco sees tremendous opportunity around the world to create alliances that can build exceptional customer experiences. We are continuously looking at ways to collaborate with companies that not only support our culture of customer success, but also our ambitious growth goals. Expanding our alliance with Azelis in these countries is an exciting step forward.”
Laurent Nataf, President and CEO of Asia Pacific at Azelis, added, “We are thrilled about this expansion of our appointment as a great recognition of the trust and confidence our valued principal CP Kelco puts into us. Our goal is to deliver from the start the very best service to existing and new customers while reducing complexity for CP Kelco.”
CP Kelco will continue distributing its products in other market segments through the continuing relationships with the following companies.
- In India, Signet Corporation will continue servicing CP Kelco products in the Pharmaceutical and Excipient markets, and Burzin & Leons will continue distributing the products in the Consumer and Industrial segments of the market.
- In Thailand, Winner Group will also continue representing CP Kelco in the Food and Nutrition segments.
About CP Kelco
CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences. What sets us apart:
- Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
- Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
- Committed to providing responsibly sourced and produced ingredients.
- Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.
Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.
About Azelis
Azelis is a leading global innovation service provider in the specialty chemical and food ingredients industry present in over 50 countries across the globe with around 2,500 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 45,000 customers, supported by ~2,200 principal relationships, creating a turnover of €2.22 billion (2020).
Across our extensive network of more than 60 application laboratories, our award-winning staff help develop formulations and provide technical guidance throughout the customers’ product development process. We combine a global market reach with a local footprint to offer a reliable, integrated and unique digital service to local customers and attractive business opportunities to principals. EcoVadis Gold rated since 2018, Azelis is a leader in sustainability. We believe in building and nurturing solid, honest and transparent relationships with our people and partners.
Impact through ideas. Innovation through formulation.
www.azelis.com


ATLANTA, June 7, 2021 – CP Kelco, a global leader of nature-based ingredient solutions, today announced the launch of a new global innovation center, adding to the company’s growing network of innovation and technical support facilities around the world. The Atlanta, Georgia-based innovation center is designed as an open, collaborative space for scientists and customers alike to engage in ingredient research, problem-solving, development and pilot plant scale-up of food, beverage, home care, personal care and other consumer and industrial products.
“With our new innovation center, we’ve invested significantly in our commitment to provide a world-class customer experience and deliver on our brand promise of ‘Unlocking Nature-Powered Success’ through innovation and problem-solving,” said Didier Viala, President of CP Kelco. “We’re excited about taking our global capabilities to a new level and further exploring the possibilities presented by key trends and growth opportunities – all with a sharp focus on meeting the evolving needs of our customers and consumers, today and into the future.”
Strategically located within CP Kelco’s US-based corporate headquarters, the 24,000 square-foot innovation center joins three other global innovation centers (Brazil; California, USA; and Denmark) and four additional regional application lab facilities (China, Dubai, India and Singapore) as part of CP Kelco’s robust network of innovation capabilities and technical experts.
“We designed the new innovation center with collaboration in mind,” said Jennifer Aspen Mason, Senior Vice President of Innovation at CP Kelco. “It was designed to be welcoming to our customers while inspiring creativity and ideation. The sectors and manufacturers we serve need partners that are not only highly skilled but also passionate and agile in staying ahead of trends and helping them accelerate product development.”
“The best kind of innovation happens when we’re collaborating with our customers, solving formulation challenges, discovering new applications and customizing solutions just for them,” Mason added.
Unique to the new innovation center are labs devoted to microbiology, fermentation science, and consumer and industrial applications development. The center also houses research and development labs, a food and beverage pilot plant to support customers with production scale-up, and a sensory evaluation space to conduct sensory studies for understanding consumer perceptions and preferences.
One of the most striking features of the new innovation center is a large chef’s kitchen and open meeting space with sweeping skyline views. This highly customizable space is well-appointed with videoconferencing and collaboration technology for workshops and other forums.
“We warmly welcome existing and new customers to the new innovation center to see our capabilities firsthand and collaborate with us, either virtually or in person,” said James Schkade, CP Kelco’s Senior Vice President of Global Commercial.
Staffed with a team of more than 20 scientists and application specialists, the new center is open for customer visits and working sessions, in accordance with all recommended guidelines from the U.S. Centers for Disease Control and Prevention (CDC).
About CP Kelco
CP Kelco is a nature-based ingredient solutions company with approximately 90 years of experience working with food, beverage and consumer products manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem-solving to develop customized solutions that leverage our regional insights and meet manufacturers’ goals to address consumer needs and preferences. What sets us apart:
- Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
- Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
- Committed to providing responsibly sourced and produced ingredients.
- Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.
Key product lines include gellan gum, pectin, xanthan gum, carrageenan, diutan gum, refined locust bean gum, microparticulated whey protein concentrate, fermentation-derived cellulose and our latest innovation, NUTRAVA™ Citrus Fiber. Learn more at www.cpkelco.com.

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