Fortified Gummies Powered by Nature

Vegan and gelatin-free. Reduced sugar. Wellness and beauty from the inside for all ages. With our strategic market insights, you will learn about the latest trends from around the globe as well as your best ingredient options for formulating clean label-friendly, fortified gummies. What ingredients offer the heat stability to capture more e-commerce sales? What ingredients will provide the consistent texture, structure and mouthfeel consumers desire? Discover the nature-based possibilities for fortified gummy formulations that can help your brand stand out.

With help from the ever-growing wellness trend, gummies have proven to be popular with all demographics. For adults with pill fatigue, trouble swallowing or regularly take health supplements, gummies are an enjoyable and convenient format to encourage repeat consumption. Younger generations see the “fun” in functional, viewing them as a trendy combination of snack and supplement. 

Formulating with quality ingredients

Along with the trends, texture plays a vital role in determining consumer demand. With 90 years of global experience, we are the texture innovator with the knowhow to exceed consumer expectations. Allow us to introduce you to some of our top picks from our unique portfolio of responsibly sourced, nature-based ingredients:

• GENU^® Pectin: Upcycled from citrus peels, an abundant byproduct of the juice industry, pectin is a vegan-friendly choice with great taste and texture. It provides benefits such as heat stability to combat harsh temperature fluctuations of e-commerce, it tolerates salts, minerals and vitamins, and adds a soft gummy texture with excellent flavor release and uniform gelling. CP Kelco offers a wide range of pectin solutions, including grades to support organic label claims.
• GENU^® Carrageenan: Derived from red seaweed, this nature-based ingredient has been used for centuries as a very effective gelling agent, thickener and stabilizer. It provides good heat stability, fast setting qualities, and a soft, chewy texture for creating vegan gummies and strips. Ask about grades to support organic and non-GMO claims.

In this fast-growing category, there are several drivers shaping the future of fortified gummies. See the four global trends our team of innovation experts are following:

1. Going vegan.

The plant-based movement has successfully disrupted every food and beverage category, including confectionery. It challenges product developers to balance consumers’ desires and dietary preferences with ensuring a great sensory experience – while not adding too many steps to the manufacturing process. In gummies, that means finding a vegan and halal replacement for animal-derived gelatin.

2. E-commerce for ease.

E-commerce allows for manufacturers to easily reach a global audience and giving consumers plenty of choices. However, gelatin melts at approximately 35° C (95° F). With e-commerce, your gummies can easily encounter shipping and storage temperatures above this. CP Kelco can help you find a solution that can stand up to the heat, so your gummies arrive in great condition.

3. Sugar-free, please.

Governments around the world are implementing policies to encourage consumers to rethink their eating habits and reduce diet-related diseases such as diabetes by discouraging sugar consumption. Traditionally, fortified gummies contain between two and eight grams of sugar per serving on average. CP Kelco can help customers reformulate to reduce or remove sugar in gummies without losing the sensory experience.

4. Beauty from within.

There has been record growth in the beauty category. Gummies for improving hair, skin and nails have experienced a surge in every region. Often, this means incorporating magnesium, calcium and other minerals, which can be a technical challenge. CP Kelco can help you achieve success with taste, texture and efficacy, minimizing active ingredient degradation.