Readily Biodegradable Ingredients for Fabric Care
Fabric care is an ever-evolving category where formats and fragrance are elevating the chore of laundry. From liquids to sheets and powders to pods, new formats are fun and lighten the load on the planet.
More than just smelling nice and feeling soft, today’s consumers want an enhanced sensorial experience, where fabrics stay fresher longer.
Sustainability is also on the minds of manufacturers and consumers alike. The industry is moving away from plastic, using less water and more readily biodegradable, plant-based ingredients.
Let us introduce you to CELLULON® Cellulose Liquid, made of fermentation-derived cellulose
- Effective in high- and low-water formulations.
- Enables longer-lasting freshness claims.
- Supports your functionality and sustainability goals.
- Helps you deliver an enhanced fabric care experience for the consumer.
What is Fermentation-Derived Cellulose?
Microbial fermentation of bacteria similar to nata de coco
Forms a unique 3D net for suspension without adding viscosity
Readily biodegradable and effective in low or no-water formulations
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Exclusive Insights
One of the United Nations’ top sustainability goals is ensuring the availability and sustainable management of water. As you know, the fabric care industry is heavily dependent on this precious natural resource. A growing trend involves using less water and devising more compact formats. How can you switch to a low- or no-water formulation without compromising on the consumer experience?
Produced from fermentation-derived cellulose (FDC), CELLULON® Cellulose Liquid uses renewable raw materials to protect natural resources and the health of the ecosystem while providing amazing functionality for product developers. It is a unique, ready-to-use and readily biodegradable liquid solution that stabilizes in a wide range of surfactant-based formulations with minimal impact on viscosity. Our FDC also enables the suspension of fragrance encaps, beads, botanicals and more, even in clear or translucent, no- and low-water systems. Contact us today to learn more!
Fabric softeners have become a staple for consumers seeking an effective way to keep clothes soft, fresh and static-free. Their effectiveness is often dependent upon the interaction between surfactants and fabric fibers. Cationic surfactants are favored for fabric softeners because of their anti-static and antimicrobial properties, with the ability to adhere to fabric fibers and reduce friction.
CP Kelco has created a cationic-compatible, readily biodegradable solution called CELLULON® Cellulose Liquid that can help solve stability and suspension issues in fabric softeners. Developed from fermentation-derived cellulose (FDC), its unique fibrous structure forms a 3D net to suspend fragrance encaps and help boost their ability to provide freshness without increasing viscosity. CELLULON® Cellulose Liquid is easy to use and can be added at any time during the process. It is also compatible with salt and enzymes and effective at low usage levels.
Consumers have an increasing awareness of synthetic ingredients and their effects, especially on the environment. So we have seen a rising demand for more plant-based cleaning options. However, manufacturers may wonder how using plant-based ingredients might alter functionality.
CELLULON® Cellulose Liquid is the more sustainable suspension agent. It is a biodegradable, fermentation-derived alternative to thickeners such as carbomers. Bio-identical to cellulose commonly found in nature, our fermentation-derived cellulose features a unique 3D fiber network with a very high surface area-to-weight ration. This reliable structuring provides the ability for creative suspension of fragrance encaps, scrubbers and botanicals for sensorial impact.
You will find it highly suitable for more economical as well as highly concentrated, low/no-water formulations, including unidose laundry systems. It also stabilizes in a wide range of conditions with minimal impact on the viscosity of the final product. CELLULON® Cellulose Liquid comes pre-activated and ready to use. Contact us today to request a sample!
