Fabric Care

Fabric care is an ever-evolving category where formats and fragrance are elevating the chore of laundry. From liquids to sheets and powders to pods, we see innovation everywhere.

More than just smelling nice and feeling soft, today’s consumers want an enhanced sensory experience, where fabrics stay fresher longer.

Sustainability is also on the minds of manufacturers and consumers alike. Between the move away from plastics to using less water and more readily biodegradable, plant-based ingredients, there are many ideas to lighten the load on the planet. Consumers are also opting for shorter wash cycles.

All of these trends can pose new technical challenges for formulators. Let CP Kelco help you find the readily biodegradable fabric care ingredients that can…

• Be effective in high- and low-water formulations.
• Enable longer-lasting freshness claims.
• Support your functionality and sustainability goals.
• Help you deliver an enhanced fabric care experience for the consumer.