4 Reasons to Formulate Your Next Beverage Innovation with Gellan Gum
Think about all the new trends impacting the beverage industry: plant-based, health and wellbeing, plus consumers’ requests for clean label, vegan, organic and reduced-sugar options. The role of innovation is more important now than ever. If you want to stand out on a crowded store shelf, it’s time to outfit your formulator’s toolbox with a product that helps you maximize sensory appeal and functionality.
Whether you’re suspending botanicals in an energy drink, creating an indulgent, plant-based smoothie or recovering body in a reduced-calorie beverage, nature-based KELCOGEL® Gellan Gum is the multifunctional, go-to ingredient you’ve been looking for. Discovered in a water lily pond and developed by CP Kelco almost 40 years ago, it is a highly effective, soluble fiber. And it just keeps getting better and better. As we collaborate with product developers like you, we learn about your needs and keep advancing in technology. KELCOGEL® DF Gellan Gum is the next-generation, dual function problem solver for suspension and mouthfeel. Because nature-based ingredients form the core of everything we do, quality and sustainability are built into our DNA. We’re proud to be leading the way in ingredient innovation.
Here are four ways KELCOGEL® Gellan Gum can empower your next beverage innovation:
1. Dual function = less ingredients, more flexibility.
Consumers want to see fewer ingredients listed on product labels. So, expect more out of the ingredients you use: more function and more benefits. KELCOGEL® DF Gellan Gum offers dual function for clean label beverage solutions and cost savings for you. A little accomplishes a lot in terms of suspension, stabilization and texture (more details to come below). We support the development of products with shorter ingredient lists to meet ever-changing consumer demands and evolve our solutions to meet your expectations. You focus on creative product development; we’ll help you rise above all the challenges.
2. Think beyond suspension.
Innovative KELCOGEL® Gellan Gum is a master of long-term suspension, so you don’t have to worry about protein, minerals, vitamins, cocoa powder or fruit settling at the bottom. It also enables exceptional suspension without increasing the viscosity or mouthfeel of your finished beverage. So now it’s time to think big – there is a world of possibility beyond traditional suspension capability just waiting to be unlocked!
3. Stabilization assured.
How much food waste happens because separation has occurred? Maintaining product consistency over the course of shelf life is imperative. Your beverage must deliver the promise of the ingredient benefits in every sip, and it must taste and look good, without separation and settling. As new alternative protein sources come along, so do new stabilization challenges. Protein powders can be difficult to hydrate, and sensitive to heat and pH, so there’s always a threat of protein instability in the finished beverage. KELCOGEL® Gellan Gum forms a fluid gel to stabilize your beverage and prevent phase separation with minimal impact on viscosity. No matter if you’re using dairy milk or plant proteins, KELCOGEL® Gellan Gum provides stabilization.
4. Get superior flavor release and texture.
Great texture can be compared to making a memorable first impression. However, most consumers won’t even think about texture unless it’s inferior. A gelatinous chocolate milk or a watery almond beverage could turn off a customer for good. There is also a lot of body and flavor lost when reducing sugar. We know it can be hard to describe the mouthfeel you want in a finished product, but we encourage formulators to address their texture needs up front in the process to achieve them. Define the richness, creaminess and other specific attributes you want consumers to experience when tasting your beverage and we can help you attain them. Innovative KELCOGEL® Gellan Gum should be the first tool in your texture toolbox. It has excellent taste release and it also plays well with other texturants to help you achieve your desired mouthfeel.
Our global team of market-leading technical experts is ready to help you develop better-for-you beverages that range from light and refreshing to rich and decadent. Let us know your goals and we will be happy to assist you. Ask us about tailoring a KELCOGEL® Gellan Gum solution to address your specific needs, including vegan, Non-GMO Project Verified, organic-compliant, gluten-free and other clean label ideals.
For more information or to request a sample, contact us here.