Household Products
CELLULON® PX Microfibrous Cellulose
Suspension By A Different Mechanism
Household products companies battle everyday to capture and keep the attention of consumers, particularly in brand-loyal environments such as detergents and soaps.
Inclusions in liquid detergents and soaps – active insolubles, bleach precursors, encapsulated enzymes, particles, droplets, air bubbles – provide formulators a powerful route to this differentiation. However, creating a system with consumer friendly appeal, that reliably suspends and uniformly distributes these components has historically proven difficult, if not impossible.
CP Kelco’s CELLULON® PX microfibrous cellulose (MFC) technology has been created to overcome this technical hurdle: to allow reliable suspension of actives or a variety of decorative particles. The suspended material may provide a functional or active benefit, a visual cue, or both. This tool offers synthetic performance in a biodegradable format.
While suspension in liquids products is not new, CELLULON PX method is. Rather than relying on structuring the surfactant or liquid phases of the formula, or increasing overall product viscosity, CELLULON PX forms an invisible, translucent three-dimensional network in the fluid.
This suspension happens independently of viscosity, ionic strength, or surfactant type and level. It also happens without adversely affecting the final viscosity of the finished product. This ‘decoupling’ of viscosity and suspension gives the formulator new flexibility without hindering the consumer experience.
Detergent and soap products can be water-thin or honey-thick, and still provided the same level of suspension.
Click here for more information novel CELLULON PX system for suspension without viscosity.
Please contact a CP Kelco representative for more details.